adidas Underground | Rollapaluza

With cycling all the rage right now we’re going to be predictable and jump on the bandwagon.

You’ll find no sideburns at Proper HQ though, nor will you see us firing about on recently acquired trendybikes.

Nope, we’re just going to post this for now.

adidas began two weeks of low key festivities in a Shoreditch warehouse – The Rollapaluza.

Rollapaluza at #adidasunderground 30 July 2012 from sparklestreet on Vimeo.

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