Human Made x Coca-Cola x Beams

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Cool coke collab announcement of the day….. Taking inspiration from vintage Coca-Cola vendor wear, Japanese designer NIGO® has unveiled a new line of menswear that reinterprets iconic work wear from the 20th century. NIGO®, a famed street culture purveyor and A Bathing Ape creator, is launching the collection with Japan’s most iconic boutique, Beams, under his newest label, Human Made – the successor to his highly sought after Ape collection Some pieces have taken on even more personal value for NIGO®, as the designer has pulled from his own bespoke collection of Coca-Cola memorabilia, reinterpreting some of these looks for his new line. NIGO® says of the collection: “I have been wearing Coco-Cola since back in high school – be it vintage T’s or my retro red Coke leather jacket, which is one of my most prized possessions. I was also the Japan Coca-Cola yo-yo champion back in the 80s, so this collaboration was a long time coming!” Japanese yo-yo championships aside, as big fans of Americana ourselves this is without a doubt ‘the real thing’ and we really can’t wait to get our sticky hands on these tip top, pop themed tops. Check out this cool behind-the-scenes vid too HERE
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Available exclusively in Europe at Present London www.present-london.com

 

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