Hummel Hive – Marathona GRY

Ah, Hummel… Laudrup, Schmeichel, John Jensen. Football kits. Really, really nice football kits. But trainers? Well, yep. And very nice they are too.

Following the creation of Hummel Hive last year, the brand is aiming to concentrate its cult status into product releases which celebrate subcultures and champion the underdog. A team of multi-disciplinary creatives have come together to take Hummel’s 90 years of history and stitch that into something really, really now.

The Marathona GRY fits into that ethos perfectly. Modelled on a 1980s runner, it first hit the street last year in collaboration with Mita and Overkill, two very cool, very European stores. This latest version keeps its European roots close once again, with releases via HANON (UK), Overkill (Germany), Afew (Germany), Avenue(Belgium), STØY (Denmark), Baskets (Netherlands), Titolo (Switzerland), Par5 (Italy), Black Rainbow (France) and others. You can get them right now, following their 20th April release.

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