Eight years after saving over 200 million Polaroid instant cameras from becoming useless by rescuing and refurbishing the original Polaroid factory in Enschede, Holland The Impossible Project have designed and produced their own instant camera. They teamed up with Teenage Engineering founder Jesper Kouthood to co-design the I-1 which pays homage to the iconic Polaroid camera in an updated matte black form with an alluring one-of-a-kind ring flash which features eight LEDs to make perfect portraits by creating diffused light and soft shadows. The ring also acts as a film count indicator alerting the user to how may photos are left on their Impossible Project Film. There’s also a detachable/collapsible magnetic view-finder to allow for future kit to be added as and when it’s been invented.
You can also hook it up to your phone via an iOS app which enables you to experiment with creative tools such as double exposure, remote triggering, and light painting as well as complete control of the aperture and shutter speed. Once your image is captured you can then upload it directly to all your different social channels. Proper cool eh?
The I-1 instant camera retails for £229 and will be available exclusively at the MoMA Design Store, colette, Paul Smith and Selfridges in the UK, as well as on impossible-project.com