Is it me or has brutalist architecture become the new going out? HYPEBEAST have just unveiled the new visual identity for their online store HBX which has been heavily influenced by the golden ratio, Le Corbusier and utilitarianism as well as the aforementioned ugly/beautiful buildings. As well as revealing this strikingly and stripped back new look they’re also introducing the HBX archives which is where you can both admire and buy some super rare items that have been hand picked by their in-house team.
Have a look here.
