Notch London consists of three clued up ex-colleagues of World Design & Trade who have combined to create their first collection of smart and modernist gear that has been made with (capital) city living firmly in mind. Designed with wardrobe longevity in mind rather than appealing to passing trends combined with a meticulous attention to detail that you’d expect to come out of WDT, their super sharp SS14 collection features indigo jersey sweatshirts, a lightweight M65, super soft graphic t-shirts and vintage inspired denim. With a heavy emphasis on form and function these aesthetically pleasing garments have been carefully designed to fit and flatter as well as look top notch. Quite like the haircuts too, it’s about time that we got rid of the scruffy beards and got all ‘Joan of Arc’ again.
