This season Lacoste Live! plays a heart-warming tribute to their superb ad campaigns of the 1970s by printing them on a capsule collection of both men and women’s sweats, polos and tees.
These striking images of ‘croc messieurs and mesdame’s are matched up with suitably contrasting colours of “crisp white polos with the deep oranges of clay courts and sun-kissed skin and of course the iconic Lacoste green“. I really don’t think that any other label on the planet would be cool enough to get away with this but Lacoste having large amounts of both style and (tennis) balls they’ve totally made it work. Absolutely brilliant stuff.
