Lacoste L!VE – New deL!VERY

First off I’d like to commend anyone who overcame the appalling pun in the title and clicked through to get here. I appreciate the support.

Anyway.

There is a lot to be said for the minimal classic designs pulled off season after season by brands such as YMC, APC, and Norse Projects; they are beautifully made, timeless and understated.

However, for when you’re wanting something a bit more ‘vibrant’, one perhaps surprising source of this is French sportswear legend Lacoste. Famous for outfitting tennis players in glorious whites, and making those polo shirts in every colour under the sun, Lacoste also has a lesser-known sub-brand, Lacoste L!VE who for a number of years now, have been consistently creating some of the boldest designs out there.

From securing collabs with established artists (such as famed manga artist Osama Tezuka), to tie-dying anything they can find, this brand has created some frankly off-the-wall stuff that is eye catching without passers-by muttering ‘fucking arsehole’ at you under their breath (if that’s what you’re looking for though, then be sure to pick up a pair of Adidas x Jeremy Scott trainers).

Some of the patterns are genuinely eye-popping; the sweatshirt below looking like what can only be described as navajo-on-steroids.

However, if this stuff really is too much for you, then you may be relieved to know that Lacoste L!VE does also produce some plainer styles – staples like long-sleeved, Croc-logo’d polo shirts are available. But the thing is, that’s not really what LIVE is about; LIVE is about shaking it up, turning heads – and I guarantee that if you wear this stuff, the latter is just what you’ll do.

Navajo crew available from Number Six, others styles available from Oi Polloi and Stuarts of London.