MOVE YOUR LEE AW13

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Remember when adverts for jeans used to be all about denim and music blending into one memorable experience? Well Lee have gone a bit cinema verite meets West Side Story in the vid for this seasonal campaign Move your Lee. Though it might sound like a parent requesting the removal of an annoying toddler from a climbing frame, Move Your Lee is actually a moody and mesmerizing piece of choreography that is all about hypnotism, the unconciousness and…. well ,wearing proper ace jeans. Which is funny because if some Lee kit were to arrive on my doorstep, I’d be dancing around my house in excitement in exactly the same way as these cool, premium denim wearing cats too.

www.lee.com

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