NIKEiD Studio, The Art & Sole Cortez iD Project

To mark the fourth, yes fourth decade of (one of ProperMag’s favourite ever Nike running shoes) the Cortez and its release on NIKEID.com, Nike and graphic designers Intercity have collaborated on The Art & Sole Cortez iD Project. Where a talented quartet of artists (Jiro Bevis, Shantell Martin, Matthew Nicholson and Rose Stallard) have put together a limited edition cover for the launch of a new mini-edition Art & Sole book, inspired by the legendary Nike Cortez and the history of running. They’ve also put their hands to four exclusive book x sneaker packs that will only be available in the newly opened NIKEiD Studio at Boxpark, the world’s first pop-up mall in Shoreditch, London.

The four Art & Sole Cortez shoes all come in an amazing tonal grey colour, referencing the blank-canvas shoe colour that has become synonymous with NIKEiD with each also having a gum outsole just like the first ever Cortez releases. An embroidered ampersand on the heel and a colour-coded accent in the lining of the shoe coordinate with the supporting piece of artwork.The colour red has been represented by Jiro Bevis, an illustrator whose style is defined by his use of vivid colours, bold lines and voyeuristic eyeballs. Magenta has been interpreted by 3D paper-craft artist, Matthew Nicholson, who creates work that carries a hand-made aesthetic, inspired by a childhood of making. Visual artist Shantell Martin has interpreted the colour green. Her light projections have been featured in iconic locations such as New York’s Museum of Modern Art, and the Shibuya and Harajuku crossings in Tokyo. Finally, the colour blue has been represented by London-based Rose Stallard, an image-maker who mixes drawing with found imagery to create fanzine-like illustration work. Stallard screen-prints onto canvas, t-shirts or paper, then re-works the images with materials such as felt-tip pens, embroidery and paint.


The artists’ original creations will be on display at the new NIKEiD Studio at Boxpark until mid April. Each colourway of the book/sneaker pack has been produced in a limited run of 40, meaning there are 160 packs available in total. The packs will only be available through NIKEiD at Boxpark.


www.NikeiD.com

www.intercitystudio.com

www.artandsoleblog.com


3 Comments

  1. William Itwasreallynothing

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