No, I don’t really know how to pronounce it either. That’s one of the reasons I like it. Stronger than I’ve ever seen it before, Napapijri traverses the narrow valley between genuine outdoor gear and smart looking stuff inspired by the outdoors. It’s ideal for the terraces as a result.
Rainbows and Rainforests are referenced for good reason, it’s time for the big coats and this is as good a place as any to start. Despite Italian roots, it’s distinctly Nordic niceness.
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