Nudie Jeans Co. ‘Long John Sakura Selvage’

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In terms of denim it really doesn’t get any better than Japanese Kahara selvage, in fact it was this very material that so impressed Maria Erixon she decided to start up Nudie jeans. In Nudie’s home town of Gothenburg the arrival of spring is heralded by the arrival of the cherry blossoms of Järntorget whereas in Japan the two-week period of cherry blossom is itself a symbol of the fleeting nature of life, a time of renewal and giving love. Which is the exact reason why these amazing Kahara selvedge Nudie Long John jeans feature cherry blossom pink stitching on their back pockets. Limited to 1,000 pairs worldwide these very special jeans also come with an organic cotton Sakura handkerchief and tote bag featuring a custom print of the aforementioned Järntorget in Nudie’s home town. Being in a heavily built up area I’m going to do my bit by getting myself a pair and listening to Blossoms whilst eating some cherries.

Oh and if you’re finding it hard to track down a pair END in Newcastle have them available (in store only).

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nudiejeans.com

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