Proper Magazine Issue 17 – Le Coq Sportif

So, it’s been out a week and our own stocks are almost sold out. At the time of writing there are literally 18 copies of our own exclusive cover remaining. You can still grab a copy from one of our numerous worldwide stockists from this week onwards, of course. But it’s gone down well and we’re chuffed.

We thought now was a good time to show you a short video we shot. It was genuinely an afterthought, something we decided to do halfway through the main shoot for Le Coq Sportif. With Burgundy Blood’s Jane Fonda providing the musical backdrop and our hometown of Stockport giving us a setting, we headed off into the typical rain with a football and some ace Le Coq Sportif sportswear.

With next week’s Mundial Mag tournament building up this week, now seems a good time to share it. Ray Chan was the camera, editing wizard, I told people where to stand, what to wear, and Gaz and Oli wore the clothes/kicked a ball about.

Pre-season training starts now.


Ahead of the game – Proper x Le Coq Sportif from Proper Magazine on Vimeo.

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