If like me you were a big fan of the Duffer and the myriad of cool brands and designers that this seminal London label spawned, you’ll be glad to know that Duffer is back with a bang. Having become far too successful over the years and though still making cool stuff for the kids, I personally lost interest when they went a bit mainstream and started appearing in the high street. Fortunately for us elitist misanthropes their Japanese range (available for the first time outside of the land of the rising sun) is a different kettle of fish altogether. It’s a dude friendly premium collection of shorts, shirts, washed cotton jackets, chino’s and pastel jersey sweats with laid back surfing vibes and archive Duffer pieces some of which can be seen here in these Dazed & Confused influenced shots. So just remember to say ‘Oh man I’m fuckin’ wasted‘ at regular intervals whenever you go out fully Duffered up (dude) this spring/summer.
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Okay let me get this straight – Pentland the company behind many of the piss poor brands that fill your local landfill (sorry retailers) bought duffer and royally fucked it until even tramps have lost interest and now let’s stick a Japan badge on the existing shit. Hopefully that will get the “hipster dicks” buying the crap. Dude you must be wasted or hanging round too many shit retailers on Thomas street.