Urban Industry have just launched their impressive UI Fatigue Club with the direct purpose of providing fitness orientated clothing and accessories that perform as well as they look. First off the block is a three piece Pro-Cycling Kit made in conjunction with Milltag featuring a custom all over ‘Cloud Camo’ print with dual branding and ‘Fatigue Club’ subtly printed on the shorts and cap. Though not a cyclist I have climbed up a mountain this week and so I can fully relate to the whole ‘fatigue’ vibe and the unique level of satisfaction that comes from achieving an immense physical goal whilst simultaneously feeling like your thighs are about to implode. The pro kit is an impressive start to UI’s exciting new in-house brand, I can’t wait to see which direction they go in next.
