Stüssy – stoosy, not stuhssy – is one of the only brands to remain forever cool. No matter what’s occurring with trends or pop culture, Stüssy’s iconic script…
Dogs are great, aren’t they? Always there when you’re feeling down. Not interested in trivial nonsense like emails. And forever worthy candidates for blaming farts and stolen food…
Les Deux certainly know how to pick their partners – Yale University last year, and now a man named Josh Diaz… Those unfamiliar with Josh Diaz, might know…
You probably know Arksen for their adventure-ready boats and off-road vehicles — big, capable bits of kit built for disappearing into the wild without a trace. But they’re…
There are certain brand names that always prompt a pause in the inbox scroll, and nanamica is undoubtedly one of them. Not only does it roll off the…
One of our best discoveries from last year was a brand called Goodlids. Andrew (a man with a mullet and moustache) joined our team, and due to his…
Right, brace yourself: the NFL – that American thing with helmets, shoulder pads and ads every 30 seconds is now doing football. Proper football. In a move that’s…
Jesus Christ, it’s hot. It’s so hot that it might be too hot. Putting together this edition of Proper Picks has been a struggle – the thought of…
Collaborations should function as an amplification of both brands’ voices, but far too often, they actually do the opposite. Personalities get lost, and you’re left with a combination…
Ah, the mid-’90s. The romanticised vision of freedom, fun and love entangled with surf & skate culture, is something that has captivated people ever since the era dawned.…
The older we get, the more we find ourselves reaching for the unbranded garments in our wardrobes. Maybe we’re getting more mature, or maybe just more boring, but…
Shorts. An iteration of legwear we could talk about for hours. Far, far superior to trousers & the main reason you’d choose to work in the postal service.…
Right, total transparency, this was meant to be a Father’s Day item round-up. But we got distracted, spent too much time watching Instagram Reels of funny cats and…
Everyone knows that homemade & homegrown things are the best. Bread, tomatoes, cheese – whatever it may be. Things that have had personal time and effort put into…
Garment dyeing is a hallowed process. One that conjures up visions of Massimo Osti tinkering with test tubes and various brightly coloured liquids, like some sort of mad…
The pursuit of the perfect down is a serious one. Heaps of brands claim to have access to the finest feathers on the market, when in reality, their…
We’re back. Another month, another Proper Picks. Although it is five days late this time, but you know what? We don’t really care. You can’t rush mediocrity. A…
We’ve been anticipating this moment for a while now. It’s stayed bubbling away – building and building – but finally everything feels as if it’s about to crescendo.…
Our friends over at the Massimo Osti Studio have been cooking up something once again, and as always, it smells very, very good. The brand has recently announced…
Finding a good pair of trousers, with a suitable colour, fit, length, waist size, and number of pockets, is seemingly a never-ending task. When you do come across…
Frank Serpico is hands-down the coolest hippie cop to ever grace our screens. Watching the NYPD Detective roam the streets of New York, is wildly, wildly captivating and…