Anyone who spends enough time on outdoor subreddits will understand they function solely as an echo chamber for people to obsess over their new Arc’teryx, The North Face…
January in the UK proves, as ever, that the country’s fiercest opponent isn’t the people (although sometimes it may feel like it) – it’s the weather. Not just…
Almost every footwear brand on the planet claims to be doing things differently from the rest. But in reality, very few are. Rehashed colourways of a generic-looking low-top…
Gritty Parisian streets. Police brutality. Angst. Murder. Intense performances. Sportswear. Only one piece of media should be springing to mind – Mathieu Kassovitz’s 1995 masterpiece La Haine. La…
Convincing yourself to get outside in January is hard. It’s cold, wet, often snowy, and the only thing more depleted than your motivation is the amount of daylight…
We’re becoming increasingly aware that people are using the phrase ‘big coat’ in contexts where it’s not warranted. We’re here to remind you that a big coat isn’t…
You might think it’s cold in the UK right now, but trust us, it’s nothing compared to Nozawaonsen in Japan. They’re currently sitting in -10 degrees, and 40cm…
If you set yourself a New Year’s resolution, chances are you might be giving it up today. Research has shown that the second Friday in January, often referred…
January is tough, and making it through all 31 days (each more wet, horrible and bleak than the last) can be a real struggle. The internet will prescribe…
If you asked anyone to make a Proper mood board, we’d hope ‘BIG COATS’ would be slapped right in the middle, written in enormous bubbly letters. Since our…
Fun is up, you lot. Just as we’ve collectively dusted off a hangover from New Year’s Eve, we’ve been thrust back to the cold, harsh reality of regular…
To mark three decades since the birth of ST95, the brand has looked back to where it all began, not through nostalgia, but by reactivating its original visual…
No matter what people say, running a brand is tough. Constantly shifting consumer tastes, ever-rising costs, a growing population of idea thieves and general over-saturation. It’s a miracle…
The age-old question: What makes the perfect everyday shoe? Well, first and foremost, it’s got to be comfy – properly comfy. Lots of cushioning, a nice soft upper…
One brand we refuse to ever stop getting excited about is The North Face Purple Label. Helmed by Nanamica, it consistently hits the mark: silhouettes are perfectly baggy…
If you’ve been on Instagram recently (and you definitely have), you’ll have encountered moustached men riding bicycles around the world, having the best time of their lives. These…
End of the road, everybody. 2025 is about to come to an abrupt close. But before it does, we’re forced to face the customary end-of-season sales. A sort…
Utility is incredibly important in Denmark as a whole, but if function and form were ever to get married, it would almost certainly happen in a church in…
During many a rainy afternoon, we’ll sit in the Proper office and daydream about the dream jacket. Many wild and wacky ideas get thrown about, but we always…
Fashion collabs belong to the same sect as football managers, relationships and holidays. In that they’re generally never quite as good the second time around. We’re not quite…
Most Nanamica collaborations arrive calmly, drifting in like a boat on a slow evening tide. But this latest one doesn’t. Gentle ocean sounds have been interrupted by barking.…