Pop Trading Company is Amsterdam’s biggest skate brand. But don’t get it muddled, they don’t just skate. As much as they like kickflipping down stairs, grinding handrails and…
Hiking Patrol is one of the best case studies in what happens when you pour everything into something you love and trust the process. What began as an…
Each season, we’re absolutely buzzing to see what Merrell 1TRL have been cooking up. And in their case, it is quite literally cooking up – most of the…
Fera have an unreal knack for making the most unappetising parts of the British outdoors seem exciting – observing their campaign visuals & films will have you genuinely…
It doesn’t matter whether you’ve been loitering in a microbrewery, hovering in a coffee shop, browsing a natural wine bar, or queuing at an aggressively overpriced sandwich counter…
Most time spent on Instagram is wasted time. Scrolling clickbait Reels, photos of people you barely recognise, and targeted ads that make you question whether this whole algorithm…
Generally, we try not to get overly excited in the Proper office. Maybe it’s our innate Northern pessimism, or maybe it’s because we simply consume so much nowadays…
There’s a prestigious subset of brands that captivate you regardless of whether you care about what they actually make. Even if you can’t drive, you can’t deny the…
Walk into any respectable boozer with an old-school jukebox and clock its dusty keypad. The two most abused buttons – K4, or whatever code it lives under -…
We’re always interested in stories of success from outliers. People from places where fame and fortune doesn’t always flow freely are always more likeable and grounded than their…
F/CE is one of those brands we’re frankly guilty of not talking about enough. Everything about it ticks the boxes: oversized, technical outerwear, tasteful minimalist styling, relaxed silhouettes…
In 1964, a man and his wife were racing through the snow-capped mountains of the Italian Alps in a Mini Moke adventure vehicle, chasing the last light of…
Here at Proper, we live for those discoveries that feel almost too good to share. The ancient hardware shop that sells Monsteras for a fiver. The corner shop…
You’ve definitely seen that Instagram trend where everyone’s getting misty-eyed about 2016 – romanticising overnight queues in the freezing cold for streetwear drops, god-awful Comme des Garçons Converse,…
The year is 1995. You walk into a shoe shop and are confronted with shelves upon shelves of technical outdoor footwear. Chunky soles, intricate lacing systems, lumps of…
Christ. January was that long, I feel like I’ve aged about 15 years since I put the last Proper Picks together. But at long last, we’ve arrived at…
Speak to enough people in the fashion-outdoor-lifestyle orbit and, sooner or later, the name Iain Grainger will surface. He’s often described as a figure shrouded in mystery: universally…
Usually in these articles, we like to take things somewhat unseriously. But there are a few brands that change that, and Massimo Osti Studio is one of them.…
To most people, the word ‘Manchester’ conjures images of damp streets, industrial buildings, grumpy locals, dirty canals & ever creeping gentrification. But to a certain subset of individuals,…
Maybe you’ve noticed, maybe you haven’t – but low-hikers are suddenly everywhere. On the street, on the train, outside the pub, usually attached to the feet of someone…
Few brands wear their home country on their sleeve quite like 66°North does. The brand’s identity is intrinsically linked to Iceland, and a little piece of the nation…