We’ve made it. The turning point. That brief, beautiful moment when everything shifts from dark, miserable and a bit shit to something that feels vaguely hopeful. The birds…
We’ve long been fascinated by modernist design. Open-plan living rooms, sunken conversation pits, oak panelling, softly lit bedrooms, patterned tile kitchens. Homes from the golden era of modernism…
We believe the best brands are born from a desire to solve a problem. For Yvon Chouinard, the problem was insufficient climbing equipment. For Phil Knight, the problem…
The Peak District is our backyard. We’ve shot more campaigns there than we can count, we know everything about the local flora and fauna, and could probably build…
Today, as is often the case, we’re casting admiring glances to Scandinavia, a place where the great outdoors isn’t some sort of post-covid trend, it is part of…
This morning, Manchester — as it nearly always is — was raining. We had a few nice days last week, which got us all hopeful for spring, but…
Footwear is great, isn’t it? We definitely think so. Without footwear, Proper probably wouldn’t exist. And without Proper – well, you’d all be doomed, wouldn’t you? Over the…
We know (and love) Fera for stomping through mud-laden fields, casting lines into chalk streams, and slogging across wind-lashed moorland. But even the most steadfast British outdoor dweller…
There are only a handful of brands that will never not be cool, and Maharishi is one of them. The brand’s infamous Snopants had everyone in a chokehold…
We don’t tend to talk about hoodies all that often here at Proper. Not because we don’t like them, but because, frankly, the formula’s already been perfected. And…
If you Google “What is New Zealand famous for?” four answers will pop up: Kiwis, sheep, rugby, and Lord of the Rings. Beyond that, everything else is connected…
No one does it quite like Oakley. Eyewear, apparel – whatever the brand turns its hand to, it’s always pushing the edges of what’s possible in both form…
Before the Haçienda was turned into a liveable landmark for tourists to photograph, it was Britain’s most important dance venue – a true melting pot of music, young…
Everyone who works at Proper has experienced the same, strange recurring dream… Inside this dream, you find yourself in Bologna – the faint smell of olives and cigarette…
What Gander has achieved in just three years is nothing short of remarkable. Standout collections, showcases in Paris and China, and a growing presence in retailers worldwide -…
Say the word Timberland, and most people will picture the brand’s famous 6-inch boots. Usually worn alongside a dark-wash denim and Yankees Cap ensemble. It’s the look that…
Throughout the course of history, Britain’s youth has adopted every look imaginable – whether that be skinhead, hippie, casual, mod, or punk. All of these subcultures, with their…
After 16 years of Proper Magazine, you’d think we’d know everything about every single brand on the planet. But that’s not the case. Each day, we seem to…
Every time we speak about Mellow Clo, we’re wary that we might be sounding a bit too much like a proud relative. But the truth is, watching the…
As a Manchester-based publication, we’re always listening out for good Northern things and then shouting about them as loudly as we can. And given how many great creative…
Camping is one of those pursuits that seems to split populations clean in two. For some, it’s a quaint, almost idyllic escape from the noise of modern life;…