Prior to the widespread use of the internet – and long before fashion collaborations became commonplace – automobile manufacturers regularly partnered with clothing labels for limited-edition cars. It…
Typically, a film earns comfort movie status only after several viewings. But there’s a prestigious subset of films that feel familiar from the very first watch, and Stand…
In a strangely serendipitous turn of events yesterday, I was switched on to an Australian outdoor brand a few short hours after having watched a film set in…
Back in the day, riding a bike was a far riskier activity than it is now. Potholes were everywhere, cycle lanes didn’t exist, and half the drivers on…
We’ve noticed shifting perceptions around luggage recently. Traditionally, you’d associate hauling your belongings with last-minute packing, broken zips, and generally high cortisol levels. Most people (including us) packed…
Clothes can be exhausting. You have to decide what to wear every day, buy new bits every so often, and end up browsing rails on a weekly basis.…
There’s something properly unnerving about the idea of hundreds of strangers all dreaming the same dream. It sounds a bit too Black Mirror for me. But when people…
The Peak District is our backyard. We’ve shot more campaigns there than we can count, we know everything about the local flora and fauna, and could probably build…
Today, as is often the case, we’re casting admiring glances to Scandinavia, a place where the great outdoors isn’t some sort of post-covid trend, it is part of…
Camping is one of those pursuits that seems to split populations clean in two. For some, it’s a quaint, almost idyllic escape from the noise of modern life;…
Discussing Helinox always leaves me at a bit of a crossroads. Has my enthusiasm for expertly-engineered camping furniture become a subtle admission that I’m getting old & boring?…
Somewhere in the madness of the modern world, bicycles – as a concept – have become strangely intimidating. Surrounded by specialist language, bad moustaches and performance data, they’re…
If you’ve been on Instagram recently (and you definitely have), you’ll have encountered moustached men riding bicycles around the world, having the best time of their lives. These…
It’s impossible to move these days without some reference to the great outdoors. The popularity of hiking and all that goes with it is undeniably at a peak,…
Cycling is one of those activities that can become needlessly intimidating. And that’s part of the reason we don’t talk about it on Proper all that often -…
As silly season begins to take hold, brands are asking themselves whether they’re all-in or defiant. Black Friday is increasingly divisive but it’s here and it’s topical. The…
Imagine presenting a caveman with a graphic tee. He’d be dumbfounded, and through a series of unintelligible grunts would demand to know what’s on the fabric, what it…
Having just arrived back from a mini-backpacking trip around Italy, the value of a really good towel is something I can attest to more than most. Travelling light…
As British summertime dawns, an unfamiliar area of our properties once again wakes up – the garden. It’s an area that sits vacant for 10 months of the…
Ah, the mid-’90s. The romanticised vision of freedom, fun and love entangled with surf & skate culture, is something that has captivated people ever since the era dawned.…
Right, total transparency, this was meant to be a Father’s Day item round-up. But we got distracted, spent too much time watching Instagram Reels of funny cats and…