Certain brands age like fine wine – getting slowly better as the years progress. Purple Mountain Observatory doesn’t do that. They’re getting better, much, much quicker. Honing their…
Chicago, 1933. Ambition whistled through the Windy City, but employment did not. Like the rest of America, Chicago was at the height of the Great Depression, and those…
British life is invariably determined by moisture. Even in the summer months, checking the forecast is a daily ritual – praying that the chance of precipitation is less…
Whether you like it or not, you will develop some sort of daily uniform across the course of your existence. It’s natural – without even knowing, you’ll gravitate…
As long as Stone Island is a clothing brand, the steady shift into Autumn will never become boring. Each season, without fail, the brand provides us with a…
There’s way too much stuff going on right now. You’ll leave the house in the morning, and by the time you return that same evening, you’ve accumulated a…
We all know by now that running has become the latest status symbol. What used to be reserved for race day; the shoes, the kit, is now fair…
Imagine presenting a caveman with a graphic tee. He’d be dumbfounded, and through a series of unintelligible grunts would demand to know what’s on the fabric, what it…
Here at Proper, we very rarely venture much further South than Birmingham. But a handful of brands make us want to change that, and Finisterre is one of…
Stüssy – stoosy, not stuhssy – is one of the only brands to remain forever cool. No matter what’s occurring with trends or pop culture, Stüssy’s iconic script…
Everyone knows that we love Kickers. We’ve been ranting, raving and reminiscing about the brand for the past 15 years, but in case you still haven’t got the…
Everyone knows that homemade & homegrown things are the best. Bread, tomatoes, cheese – whatever it may be. Things that have had personal time and effort put into…
The pursuit of the perfect down is a serious one. Heaps of brands claim to have access to the finest feathers on the market, when in reality, their…
It might seem like a post-social media development, but people have been running on fields, up mountains and through rivers long before the advent of Instagram. Let’s face…
Japan is a nation of reinterpretation. It’s a country with a long-standing fascination for taking traditional items, objects, and concepts and reimagining them in a distinctly Japanese manner…
When you hear the word Albion, chances are your mind drifts to a certain football team in the West Midlands. But the name goes much, much further back…
Arksen isn’t like other clothing brands, and that’s probably because they’re not really a clothing brand. Sure, they make clothes, but they also make off-road utility vehicles &…
Unless you’ve been living under a rock recently – or you’re one of those odd individuals who enjoy rugby – you’ve probably noticed that there’s a big change…
There’s a lot of merit in not quitting. Not giving up. Not changing – no matter how much people say you should. Call it stubborn, call it stuck…
MILER RUNNING © isn’t some TikTok brand with slogans printed down the sleeve and a mission statement that reads like it was written during a HIIT session. It’s…
A great deal of streetwear brands require very little thought to make sense of what they’re about. Whether it be loud graphics, baggy cuts or an over-reliance on…