Anyone who spends enough time on outdoor subreddits will understand they function solely as an echo chamber for people to obsess over their new Arc’teryx, The North Face…
January in the UK proves, as ever, that the country’s fiercest opponent isn’t the people (although sometimes it may feel like it) – it’s the weather. Not just…
Gritty Parisian streets. Police brutality. Angst. Murder. Intense performances. Sportswear. Only one piece of media should be springing to mind – Mathieu Kassovitz’s 1995 masterpiece La Haine. La…
If you set yourself a New Year’s resolution, chances are you might be giving it up today. Research has shown that the second Friday in January, often referred…
If you asked anyone to make a Proper mood board, we’d hope ‘BIG COATS’ would be slapped right in the middle, written in enormous bubbly letters. Since our…
No matter what people say, running a brand is tough. Constantly shifting consumer tastes, ever-rising costs, a growing population of idea thieves and general over-saturation. It’s a miracle…
If you’ve been on Instagram recently (and you definitely have), you’ll have encountered moustached men riding bicycles around the world, having the best time of their lives. These…
Utility is incredibly important in Denmark as a whole, but if function and form were ever to get married, it would almost certainly happen in a church in…
I’ve had a thing for Iceland, and the Nordics in general, for as long as I can remember. Maybe it’s a subconscious pull that comes from being a…
As soon as you can see your breath hanging in the air and a layer of frost clinging to car windscreens each morning, you know proper pub season…
Few films are better (or longer) than Michael Cimino’s 1978 Vietnam War epic, The Deer Hunter. And simply calling it a film is selling Cimino’s work short -…
Cycling is one of those activities that can become needlessly intimidating. And that’s part of the reason we don’t talk about it on Proper all that often -…
XTRATUF is Alaska’s favourite brand, but unless you’re Alaskan yourself, you may never have even heard of them. When XTRATUF was founded 75 years ago, it was to…
Certain brands age like fine wine – getting slowly better as the years progress. Purple Mountain Observatory doesn’t do that. They’re getting better, much, much quicker. Honing their…
Chicago, 1933. Ambition whistled through the Windy City, but employment did not. Like the rest of America, Chicago was at the height of the Great Depression, and those…
British life is invariably determined by moisture. Even in the summer months, checking the forecast is a daily ritual – praying that the chance of precipitation is less…
Whether you like it or not, you will develop some sort of daily uniform across the course of your existence. It’s natural – without even knowing, you’ll gravitate…
As long as Stone Island is a clothing brand, the steady shift into Autumn will never become boring. Each season, without fail, the brand provides us with a…
There’s way too much stuff going on right now. You’ll leave the house in the morning, and by the time you return that same evening, you’ve accumulated a…
We all know by now that running has become the latest status symbol. What used to be reserved for race day; the shoes, the kit, is now fair…
Imagine presenting a caveman with a graphic tee. He’d be dumbfounded, and through a series of unintelligible grunts would demand to know what’s on the fabric, what it…