Arc’teryx is all about reaching new heights. Their outerwear is designed to take you to the highest points on the globe. They sponsor some of the toughest athletes…
Cowboys are something that have always ridden adjacent to Proper. We love Westerns, and have seen the Dollars Trilogy more times than we can count (although they do…
Hiking is an interesting word. For some, it means battling blizzards to stand above the rest of the world. For others, it means multi-day, long-distance slogs from one…
Typically, a film earns comfort movie status only after several viewings. But there’s a prestigious subset of films that feel familiar from the very first watch, and Stand…
Time to fly. That’s the phrase I kept seeing and hearing everywhere at the HOKA Hackney Half Marathon. It was written on posters, shouted down my ear canal…
Once that big glowing orb rolls back into the sky and grey finally shifts to blue, beer gardens transform from vacant patches of sparse grass and cigarette butts…
When we think of Stone Island, we think of the coast. Gentle waves slapping a far-off Italian shoreline. Peeling wooden fence posts painted shades of Neapolitan ice cream.…
By all logic, a blog page that was last posted on in 2015 should have long been forgotten about. But despite Gwarizm’s 11-year hiatus, it’s one of the…
The UK is just about the only place in the world where you can walk down a high street and be confident of seeing a golden eagle. Not…
If you’ve been alive for more than 18 years and have spent any of that time in the UK, you’ll have some sort of history with Reebok. Whether…
Not too long ago, KEEN got in touch with us about doing something trail running–related. Naturally, we were in. Fantasising about being shipped off to some far-flung trailhead…
Sunglasses are quite possibly the most underrated accessory in the world. Blinding sunshine on your walk to work? Sunglasses. Debris flying at you from all directions while riding…
Over the past decade, we’ve covered just about every pastime you can lace up boots for on Proper. Hiking, fishing, football, climbing, sailing – even birdwatching – if…
The year is 1972. At the base of Half Dome in Yosemite Valley, hikers, climbers, and families are all adjusting their packs, tightening their boots, and preparing for…
If you arrive in Alaska as a tourist, the dead giveaway won’t be your accent, your trembling blue lips, or your questionable haircut – it’ll be what’s on…
We’ve long been fascinated by modernist design. Open-plan living rooms, sunken conversation pits, oak panelling, softly lit bedrooms, patterned tile kitchens. Homes from the golden era of modernism…
We believe the best brands are born from a desire to solve a problem. For Yvon Chouinard, the problem was insufficient climbing equipment. For Phil Knight, the problem…
The Peak District is our backyard. We’ve shot more campaigns there than we can count, we know everything about the local flora and fauna, and could probably build…
Camping is one of those pursuits that seems to split populations clean in two. For some, it’s a quaint, almost idyllic escape from the noise of modern life;…
Thanks to the recent release of the American biographical romance anthology television series, ‘Love Story’, the masses are finally waking up to the incredible dress sense of the…
Most time spent on Instagram is wasted time. Scrolling clickbait Reels, photos of people you barely recognise, and targeted ads that make you question whether this whole algorithm…