MILER RUNNING © isn’t some TikTok brand with slogans printed down the sleeve and a mission statement that reads like it was written during a HIIT session. It’s…
A great deal of streetwear brands require very little thought to make sense of what they’re about. Whether it be loud graphics, baggy cuts or an over-reliance on…
There’s nowhere quite like the British countryside. Rolling hills. Lush streams. Unintelligible farmers. Homebrew cider that’ll turn you blind. Yep, the British countryside is a truly, truly wonderful…
Massimo Osti’s name doesn’t need any introduction around here. It rings out like a gunshot in a church for anyone who’s into jackets, fabrics, or the dark arts…
We’ll be the first to admit this whole fashion-meets-function thing has been done to death. All too often, you’ll see brands riffing about how their latest collection merges…
The pursuit of the perfect hoodie can seem like a never-ending one. Just when you think you’ve found it, you’ll discover it shrank 18mm after washing, or it’s…
Gramicci’s clothing has far surpassed the recreational remit for which it was originally intended. Everyone who is somewhat prudent about clothing will own, or at least heard of…
Marlon Patrice is many things – a runner, activist, hiker and motivational speaker just to name a few. Most of the time, however, when his name comes up,…
Authenticity is heavily sought but rarely achieved, especially in the domain of clothing brands. All too frequently brands attempt to embed themselves into trending subcultures at the drop…
Fuzz Clothing’s latest and greatest Finnegan Jacket has been available for around a month now and we decided to take a closer look at the initial version, which…
The Goggle Jacket is undoubtedly C.P. Company’s most iconic and sought-after product. Yet if we lived in a world where C.P. Company didn’t exist, and someone proposed making…
Knowing your history is very important, and no one knows that better than the cult Instagram account, store and online community WAY OUT CACHE. WAY OUT has been…
Talking about heritage with regard to a brand that isn’t yet old enough to drive, smoke or get married would seem premature, but the fact we’re here reflecting…
In this clothing world there are some people that are about it, and some people that are maybe not so much. Patrick Stangbye is most definitely about it.…
There’s only one brand that has outdoor enthusiasts, graffiti writers, soldiers and TikTok fashionistas all competing to be the sole proprietor of their products, yes we’re talking about…
When you scratch beneath the surface of Nike’s colossal catalogue of notable footwear models, it won’t take you long to come across a handful of genuine classics, and…
An undeniable part of what makes a clothing collaboration good is when you never, ever saw it coming. Nowadays though, it feels like we’ve pretty much seen everything…
Generally, we’re not all that phased by new music that comes out in December – another enforced-festive-fun cash grab by an artist we’ve never cared for? Yeah, more…
Most clothing brands that have been around for more than a couple of decades are partial to a bit of heritage referencing – it’s a nice way to…
Even if you’re the most pessimistic, intolerant, and sceptical person going, you can’t deny that PUMA has had a very strong year. They’ve put out loads of fantastic…
At Proper, we try and stay as up-to-date with grassroots brands as much as possible, otherwise, we’re at risk of sounding really old, or part of the establishment…