Gen Z are sick of being told what to do, what to wear, what to study and how to spend their time. We are living in a world…
The first shops weren’t really shops at all. They were market stalls, merchants’ tables and dusty corners where somebody had something somebody else wanted. They were just spots…
Leo Mandella, better known by his Instagram moniker @gullyguyleo, is an individual who knows his clothes and footwear. From spending his teenage years queuing outside Supreme’s Peter Street…
Everyone knows that dressing at this time of year can be tough. Personally, I seem to go brain-dead as soon as the temperature exceeds 20 degrees, typically resorting…
Athletic wear has never looked as good as it has in John G. Avildsen’s 1976 sports film, Rocky. Forget your MothTech tops, forget your platform HOKA running shoes…
Learning to ride a bicycle is one of those unique, but totally identical experiences. Falling off countless times, crying, convinced you’re never going to be able to do…
Golf is the kind of activity you’d have traditionally associated with your Grandad. A hobby that consisted of nothing more than spending copious amounts of money on sticks…
Tennis has always been stylish. The sport’s traditionally strict dress codes have left stars restricted on how to differentiate themselves from the crowd – but the game’s most…
Anyone who’s been to Paris Fashion Week knows it can be a lot. But this time, arguably the most chaotic event on the French capital’s calendar also coincided…
Maybe you’ve noticed, maybe you haven’t, but we’ve recently expanded our operations over the pond. Meaning we’ll soon be rubbing shoulders with the type of folk who say…
Despite efforts to overthrow its reign of terror, gorpcore still holds a strong position in the Mancunian fashion scene. It’s hard to walk down the street without seeing…
We’re about to let you in on a little secret: contrary to popular belief, this is actually the best time of year to buy a big coat. It…
Chalky gravel. Deep blue lakes. Cows wearing bells. Jagged mountains. Lush green fields. And the faint sound of a Fiat Panda 4×4 in the distance. Welcome to the…
Sunburn. Flat pints. Thirty-yard screamers. Sambas. Kebabs. Forgotten heroes. Breakout stars. Bucket hats. Bet365 Super Boosts. Grown men in tears. Toilets that look like they’ve survived a natural…
The adidas Stan Smith. One of the world’s most iconic pieces of footwear. Simple, understated and elegant. A silhouette so popular that it would eventually eclipse the man…
With the World Cup on the agenda, the growing prevalence of football shirts on our streets shows no sign of calming down. It’s weird for someone of my…
Arc’teryx is all about reaching new heights. Their outerwear is designed to take you to the highest points on the globe. They sponsor some of the toughest athletes…
Cowboys are something that have always ridden adjacent to Proper. We love Westerns, and have seen the Dollars Trilogy more times than we can count (although they do…
Hiking is an interesting word. For some, it means battling blizzards to stand above the rest of the world. For others, it means multi-day, long-distance slogs from one…
Typically, a film earns comfort movie status only after several viewings. But there’s a prestigious subset of films that feel familiar from the very first watch, and Stand…
Time to fly. That’s the phrase I kept seeing and hearing everywhere at the HOKA Hackney Half Marathon. It was written on posters, shouted down my ear canal…