Here at Proper, we very rarely venture much further South than Birmingham. But a handful of brands make us want to change that, and Finisterre is one of…
Stüssy – stoosy, not stuhssy – is one of the only brands to remain forever cool. No matter what’s occurring with trends or pop culture, Stüssy’s iconic script…
Everyone knows that we love Kickers. We’ve been ranting, raving and reminiscing about the brand for the past 15 years, but in case you still haven’t got the…
Everyone knows that homemade & homegrown things are the best. Bread, tomatoes, cheese – whatever it may be. Things that have had personal time and effort put into…
The pursuit of the perfect down is a serious one. Heaps of brands claim to have access to the finest feathers on the market, when in reality, their…
It might seem like a post-social media development, but people have been running on fields, up mountains and through rivers long before the advent of Instagram. Let’s face…
Japan is a nation of reinterpretation. It’s a country with a long-standing fascination for taking traditional items, objects, and concepts and reimagining them in a distinctly Japanese manner…
When you hear the word Albion, chances are your mind drifts to a certain football team in the West Midlands. But the name goes much, much further back…
Arksen isn’t like other clothing brands, and that’s probably because they’re not really a clothing brand. Sure, they make clothes, but they also make off-road utility vehicles &…
Unless you’ve been living under a rock recently – or you’re one of those odd individuals who enjoy rugby – you’ve probably noticed that there’s a big change…
There’s a lot of merit in not quitting. Not giving up. Not changing – no matter how much people say you should. Call it stubborn, call it stuck…
MILER RUNNING © isn’t some TikTok brand with slogans printed down the sleeve and a mission statement that reads like it was written during a HIIT session. It’s…
A great deal of streetwear brands require very little thought to make sense of what they’re about. Whether it be loud graphics, baggy cuts or an over-reliance on…
There’s nowhere quite like the British countryside. Rolling hills. Lush streams. Unintelligible farmers. Homebrew cider that’ll turn you blind. Yep, the British countryside is a truly, truly wonderful…
Massimo Osti’s name doesn’t need any introduction around here. It rings out like a gunshot in a church for anyone who’s into jackets, fabrics, or the dark arts…
We’ll be the first to admit this whole fashion-meets-function thing has been done to death. All too often, you’ll see brands riffing about how their latest collection merges…
The pursuit of the perfect hoodie can seem like a never-ending one. Just when you think you’ve found it, you’ll discover it shrank 18mm after washing, or it’s…
Gramicci’s clothing has far surpassed the recreational remit for which it was originally intended. Everyone who is somewhat prudent about clothing will own, or at least heard of…
Marlon Patrice is many things – a runner, activist, hiker and motivational speaker just to name a few. Most of the time, however, when his name comes up,…
Authenticity is heavily sought but rarely achieved, especially in the domain of clothing brands. All too frequently brands attempt to embed themselves into trending subcultures at the drop…
Fuzz Clothing’s latest and greatest Finnegan Jacket has been available for around a month now and we decided to take a closer look at the initial version, which…