Utility is incredibly important in Denmark as a whole, but if function and form were ever to get married, it would almost certainly happen in a church in…
I’ve had a thing for Iceland, and the Nordics in general, for as long as I can remember. Maybe it’s a subconscious pull that comes from being a…
As soon as you can see your breath hanging in the air and a layer of frost clinging to car windscreens each morning, you know proper pub season…
Few films are better (or longer) than Michael Cimino’s 1978 Vietnam War epic, The Deer Hunter. And simply calling it a film is selling Cimino’s work short -…
Cycling is one of those activities that can become needlessly intimidating. And that’s part of the reason we don’t talk about it on Proper all that often -…
XTRATUF is Alaska’s favourite brand, but unless you’re Alaskan yourself, you may never have even heard of them. When XTRATUF was founded 75 years ago, it was to…
Certain brands age like fine wine – getting slowly better as the years progress. Purple Mountain Observatory doesn’t do that. They’re getting better, much, much quicker. Honing their…
Chicago, 1933. Ambition whistled through the Windy City, but employment did not. Like the rest of America, Chicago was at the height of the Great Depression, and those…
British life is invariably determined by moisture. Even in the summer months, checking the forecast is a daily ritual – praying that the chance of precipitation is less…
Whether you like it or not, you will develop some sort of daily uniform across the course of your existence. It’s natural – without even knowing, you’ll gravitate…
As long as Stone Island is a clothing brand, the steady shift into Autumn will never become boring. Each season, without fail, the brand provides us with a…
There’s way too much stuff going on right now. You’ll leave the house in the morning, and by the time you return that same evening, you’ve accumulated a…
We all know by now that running has become the latest status symbol. What used to be reserved for race day; the shoes, the kit, is now fair…
Imagine presenting a caveman with a graphic tee. He’d be dumbfounded, and through a series of unintelligible grunts would demand to know what’s on the fabric, what it…
Here at Proper, we very rarely venture much further South than Birmingham. But a handful of brands make us want to change that, and Finisterre is one of…
Stüssy – stoosy, not stuhssy – is one of the only brands to remain forever cool. No matter what’s occurring with trends or pop culture, Stüssy’s iconic script…
Everyone knows that we love Kickers. We’ve been ranting, raving and reminiscing about the brand for the past 15 years, but in case you still haven’t got the…
Everyone knows that homemade & homegrown things are the best. Bread, tomatoes, cheese – whatever it may be. Things that have had personal time and effort put into…
The pursuit of the perfect down is a serious one. Heaps of brands claim to have access to the finest feathers on the market, when in reality, their…
It might seem like a post-social media development, but people have been running on fields, up mountains and through rivers long before the advent of Instagram. Let’s face…
Japan is a nation of reinterpretation. It’s a country with a long-standing fascination for taking traditional items, objects, and concepts and reimagining them in a distinctly Japanese manner…