Massimo Osti’s name doesn’t need any introduction around here. It rings out like a gunshot in a church for anyone who’s into jackets, fabrics, or the dark arts…
Marlon Patrice is many things – a runner, activist, hiker and motivational speaker just to name a few. Most of the time, however, when his name comes up,…
If you’ve got into outdoor lifestyle clothing in the last five years, you can partly thank 114 Index for that. The cult Instagram account turned creative agency was…
Knowing your history is very important, and no one knows that better than the cult Instagram account, store and online community WAY OUT CACHE. WAY OUT has been…
In this clothing world there are some people that are about it, and some people that are maybe not so much. Patrick Stangbye is most definitely about it.…
Back when we started Proper, the new brands on the block needed to be sought out in person. The formative years of retail icons like Oi Polloi were…
We had the brief pleasure of Wai Tsui’s company in the late summer of 2023, as he launched a collaborative project between his own burgeoning brand Hiking Patrol…
Generally, we’re not all that phased by new music that comes out in December – another enforced-festive-fun cash grab by an artist we’ve never cared for? Yeah, more…
At Proper, we’re always on the lookout for fresh and upcoming brands, it’s probably us subconsciously trying to remain cool. So we were really pleased when new streetwear…
For Madrid-based brand on the rise, unfeigned, the past year has been one of exciting growth as well as a renewed focus on the importance of developing the…
Everyone knows hiking got a pretty hefty boost in popularity during the pandemic. This in turn led to an increased appreciation not just for gear that works, but…
You run a brand creating beautifully designed running garms, do you run? and if so let’s start things off with what’s your favourite place to run? I started…
Starting life over 12 years ago in Copenhagen, Denmark, Les Deux is a growing-in-momentum label that fuses streetwear with a more preppy refined style. Here we speak with founder Andreas Von Der Heide about how…
Steve has always had both feet in the footwear industry. Years of experience working with lots of brands you’ve heard of has culminated in the creation of Meanforme,…
From time to time we notice the arrival of something interesting and new in the stores we habitually browse for retail therapy. Kardo is a name that kept…
This article is taken from Issue 39 of Proper, copies of which should still be attainable here Ladi Kazeem has lived a wild, turbulent and successful life. The…
This whole virus nonsense has really blown a hole in our ability to have fun. Sure, it’s great sitting at home for a few days but being stuck…
This interview is taken from Issue 39 of our printed magazine, which is published twice a year. You can buy back issues here. Alessandro Pungetti. Photo Rick Pushinsky.…
As we continue to mine our vast archive of printed content, we came across this recent classic, from Jacob Negus-Hill, from Issue 39 of Proper. Available in full…
Shortly before Oi Polloi closed its doors at the end of last month, we wrote about Unfeigned here. Though we’re used to French and Italian brands finding their…
Two decades is a long time in anyone’s language and a lot can change. In terms of fashion and trends, it’s also a commonly-referenced period in which things…