Once upon a time, you were a skater or a rock climber. A skier or a snowboarder. A mountain biker or a rollerblader. Hobbies and the subcultures within…
A wise man once said a clothing brand is only as good as its bank of references, and if that’s the case TSPTR is as good as they…
Deus Ex Machina is one of those brands that you can’t help but be aware of. That cryptic name… the bold graphics…and obvious infatuation with machinery – to…
If you’ve spent much time in Manchester when the weather is nice, chances are you’ve seen Annie Feng at some point. Often prowling the city’s streets in search…
The first shops weren’t really shops at all. They were market stalls, merchants’ tables and dusty corners where somebody had something somebody else wanted. They were just spots…
Leo Mandella, better known by his Instagram moniker @gullyguyleo, is an individual who knows his clothes and footwear. From spending his teenage years queuing outside Supreme’s Peter Street…
Maybe you’ve noticed, maybe you haven’t, but we’ve recently expanded our operations over the pond. Meaning we’ll soon be rubbing shoulders with the type of folk who say…
Chefs are an unlikely style icon, but a style icon nonetheless. Banish from your mind images of stressed lads in chequered pants out the back, scrolling their phone…
Some collaborations make total sense on paper but still manage to surprise you when you see them in the flesh. Hiking Patrol teaming up with Swiss mountain institution…
Any time a brand enters our awareness via the time-honoured fashion of nice coats, we consider it our duty to find out more. Where did they come from?…
Most time spent on Instagram is wasted time. Scrolling clickbait Reels, photos of people you barely recognise, and targeted ads that make you question whether this whole algorithm…
We’re always interested in stories of success from outliers. People from places where fame and fortune doesn’t always flow freely are always more likeable and grounded than their…
No matter what people say, running a brand is tough. Constantly shifting consumer tastes, ever-rising costs, a growing population of idea thieves and general over-saturation. It’s a miracle…
Utility is incredibly important in Denmark as a whole, but if function and form were ever to get married, it would almost certainly happen in a church in…
Cycling is one of those activities that can become needlessly intimidating. And that’s part of the reason we don’t talk about it on Proper all that often -…
Certain brands age like fine wine – getting slowly better as the years progress. Purple Mountain Observatory doesn’t do that. They’re getting better, much, much quicker. Honing their…
Fjällräven is a brand we’ve always respected. Their uncompromising approach to outfitting for the worst possible conditions is highly admirable, and with that comes jackets… If you’re after…
We all know by now that running has become the latest status symbol. What used to be reserved for race day; the shoes, the kit, is now fair…
Here at Proper, we very rarely venture much further South than Birmingham. But a handful of brands make us want to change that, and Finisterre is one of…
You probably know Arksen for their adventure-ready boats and off-road vehicles — big, capable bits of kit built for disappearing into the wild without a trace. But they’re…
There’s nowhere quite like the British countryside. Rolling hills. Lush streams. Unintelligible farmers. Homebrew cider that’ll turn you blind. Yep, the British countryside is a truly, truly wonderful…