Upcycling, rebuilding, recycling & reusing are more important than ever given the way things are on our planet at the minute, especially within the realm of that ugly word, fashion.
It’s become glaringly apparent that clothing manufacturers need to find more sustainable methods of production – or else. Efforts toward finding more eco-friendly production methods involve a great deal of tinkering and one studio that specialises in this specific kind of tinkering is London-based Greater Goods.
Greater Goods’ ethos is ‘Nothing into Something,’ this mantra is referenced in all their work as they specialise in reworking broken & defunct products into new, functional and admittedly very cool-looking ones.
We’ve been aware of the studio’s work for some time now, and always get palpably excited whenever we see their name come up in our Instagram feed. Recently though, we saw Greater Goods name adjoined with another name we’re very fond of – Gramicci.
The three G’s have joined together for the first time to announce a limited collaboration that involves the reworking of damaged, surplus or faulty Gramicci products.
This upcycling has taken the form of seven one-of-a-kind items that will be auctioned to raise funds for a charity that offers disadvantaged people the opportunity to transform their lives through climbing.
The inspiration for the collection has been drawn from military surplus products, taking classic Gramicci green and olive materials and enhancing the fabrics by de-stressing, embroidering and laser etching them. The result of all of this is one of the most unique capsules we’ve seen this year.
The seven-piece collection spans a smock, backpack, cross-body bag, trousers, shorts, bucket hat and jacket, and obviously we’re going to get into the smock first…
The pullover utilizes multiple cuts and shades of washed olive fabric and features Greater Goods embroidery on its chest, as well as a host of other distinct and stylized embroideries all over. If you’re into climbing, The Stone Roses and have served in the armed forces, we don’t think there’s a better garment on the planet for you than this.
The other jacket in the collection is a collared zip-up interpretation, essentially, a work jacket crossed with a field jacket. We’re trying to put our finger on the last time we’ve seen washed olive fabric look as good as it does on this jacket – oh yeah it was on the smock.
We’d have a look at the other notable items from the collection, but no one wants to read that many words because every single item is notable – you’re much better off just looking at the images yourselves.
The charity partner of the collaboration is Urban Uprising, which operates in five UK cities and works with young people from some of the most deprived communities. Their unique climbing programme gives 8-18-year-olds a chance to develop their physical, social and personal strengths through the medium of climbing with support from highly-trained coaches.
This collaboration ticks all boxes for us – fantastic clothes that have been produced in a fantastic way and are raising funds for a fantastic cause.
If you fancy getting involved in such fantasticity’s, the product auction for the collection will go live here on Thursday 14th November.
