MILER RUNNING © isn’t some TikTok brand with slogans printed down the sleeve and a mission statement that reads like it was written during a HIIT session. It’s a proper running label. Built in New York, designed in New York, and, crucially, actually worn in New York. That means it’s made for slamming through puddles in Prospect Park, dodging big yellow taxis on 5th Ave, or legging it over Brooklyn Bridge so your face is blurry in every tourists photo.
The studio behind it produces design-first gear, not marketing-led merch. You won’t find a new capsule drop every fortnight but what you will find is premium fabric, sharp construction, and a clear-eyed sense of purpose that makes the whole thing feel a bit more considered than a lot of others in the game…
The Spring 2025 collection is a continuation of that: pared back, well made, and low-key enough to pair with just about anything. Two new colourways – Bluestone and Limestone – take inspiration from the stuff New York is literally built from. Think pavement slabs in Brooklyn and the stone cladding on Rockefeller Plaza. It’s a clever link between the terrain you run on and the clothes you’re wearing – less “fashion” than foundation.
The technical details are the kind that actually matter: Coolmax® mesh from Switzerland for breathability, sweat-wicking, and that all-important anti-odour wizardry (ideal if you’re squeezing in a lunch run and still fancy a pint after). The Work Collection gear is made from featherweight jersey knitted in Japan, with matching caps milled in Italy using quick-dry nylon.
The campaign was shot out in Highland Park, Queens, which is sort of NYC’s answer to Heaton Park if you threw in a few scrapyards, cemeteries and sweeping views of downtown. It’s a spot you probably wouldn’t know unless you were local or lost, which makes it ideal for a brand that doesn’t shout about itself but quietly knows what it’s doing.
The full collection drops Thursday 8 May at 9am EST, only at milerrunning.com. Email subscribers get early access, because of course they do.
If you’ve been looking for running gear that feels more like a proper nice uniform and less like a billboard, MILER’s probably the name you’ve been squinting to read on someone else’s shorts.
