There are certain brand names that always prompt a pause in the inbox scroll, and nanamica is undoubtedly one of them. Not only does it roll off the tongue with an oddly satisfying rhythm, but it almost always arrives bearing JPEGs of impeccable garments that provoke a quick mental reshuffling of our wardrobe budgets.
The latest dispatch from Tokyo brings news of nanamica’s Autumn/Winter 2025 collection. Yes – AW25. Yes – it is currently July. And yes – you are likely reading this in shorts. But before you question the wisdom of perusing heavyweight outerwear in 25°c, spare a thought for Japan, where temperatures are hovering around 35 and government-issued heat warnings are in effect. In comparison, our relatively tepid British summer suddenly feels like prime coat weather.
And if you thought the current conditions in their homeland would affect nanamica’s outerwear offerings, you’d be sorely mistaken. The coats in this AW25 release – as always – are big.
Once again, this season sees the brand return to the sea for inspiration. The ocean remains nanamica’s perennial muse, and here its palette has been translated into an array of deep navys, softened blues, and sandy neutrals – a tonal echo of what a satellite sees of a shoreline. It’s a quietly balanced spectrum, as suited to a November coastline as it is to the muted backdrop of a modern city.
To make sense of the offerings this season, nanamica has broken the collection into three thematic scenarios, each one housing a slightly different mode of wear.
The first scenario, ‘ONE OCEAN, ALL LANDS’ draws directly from the brand’s namesake ethos. Think easy layers – knitwear, shirting, oversized outerwear – designed for coastal movement. The kind of bits you’d wear on a windswept beach walk, or while contemplating something philosophical with your hands in your pockets.
The second, ‘HEADING TO THE OFFICE’ scenario shifts gear slightly, with a more structured take on everyday dressing. Here, nanamica lends its technical sensibilities to modern workwear (the office kind, not mechanic or lumberjack kind.) There’s breathable GORE-TEX jackets, easy trousers, and a daypack capable of carrying all the usual office suspects.
The final ‘ANY TIME WORKS’ scenario is nanamica in its purest form. Functional, versatile garments that operate across contexts as well as continents and conditions.
To conclude, it’s another lovely release from nanamica – understated, wearable, and consistently relaxing.
The AW25 collection is set to release soon through nanamica’s global channels.
