Corner shops. They’re great, aren’t they? Little buildings filled with endless culinary possibilities and solutions to all life’s problems. Crisps. Sweets. Cigarettes. Lager. Washing up liquid. Toilet roll. A corner shop has everything you could ever need, and plenty of shite you don’t. We’re big fans of the humble corner shop – they’ve saved many an evening, whether it be through a missing ingredient, or just a family bar of Galaxy caramel to accompany a Sopranos binge.
Another fan of the humble corner shop, as it turns out, is END. – We’re not sure if their corner shopping habits are as prolific as ours, but a recent collaboration centred around hallowed grounds suggests they might be…
The retailer has teamed up with adidas, for the first of three nostalgia-drenched chapters in END.’s big birthday bash, this instalment being titled Newsagents, with The Late-Night Store and The Greengrocers chapters still to come.. But for now, the duo have ripped open things – like a potent bag of Space Raiders – with a limited-edition adidas HRMY.
Titled the END. x adidas HRMY ‘Newsagents’, the trainer features a Light Granite upper, gradient mesh panels reminiscent of The Racing Post, and some glinting metallic details not dissimilar from the foil on a Kinder Bueno. A pop of ice blue around the sole adds that early-2000s refreshment – you can almost hear the hum of the drinks fridge.
There’s plenty of technology included too – REPETITOR cushioning and Lightstrike Pro tech underfoot make them suitable for the nights when you’re running past the offie, as well as the ones when you’re running into it. END. branding lands on the tongue and heel, and adidas’s ‘Three Stripes’ text stamps the shoe’s tongue like a perfectly aligned typewriter.
The whole project is a lovely, lace-up love letter to the British high street, packaged with that typical END. blend of reverence and reimagination. It’s about time someone celebrated the corner shop properly – and if that happens to come in the form of a very wearable, limited-run trainer, even better.
The END. x adidas HRMY ‘Newsagents’ launches today via END. Launches and hits shelves on Friday, 11th July 20255. Available exclusively at endclothing.com and in END.’s flagship stores in Newcastle, Glasgow, Manchester, London, and Milan
