Unfeigned have been busy trimming the fat. Their SS26 collection is set to arrive lighter & sharper. Still rooted in their neat-and-tidy formula of clean lines, elevated essentials and choice fabrics, the new collection takes a ‘fewer but better’ approach.
The jersey lineup’s had a proper spring clean. What’s left is the cream of the crop – tees with the brand’s statement splashed loud and proud, or whispered quietly via subtle embroidery on shirts. The City range’s been topped up with new fabrics, Work gets a handy new cargo piece, and the tech side is still there with taped seams and clever finishes. But this season, Unfeigned has tried to let the fabrics do the talking – premium poplins, soft terry, breezy seersucker.
There’s also a new take on ‘sets’ – matching pieces cut from the same cloth so you can do head-to-toe without looking like you’re in pyjamas. Standout here is the denim-that ’s-not-really-denim, turning up as a baggy long-sleeve and a pair of city trousers.
Tailoring’s been given a revamp too – shorts, airy outerwear, and shirts that manage to be relaxed without crossing into scruffy. The poplin shirt with subtle embroidery might just be our pick of the bunch, while the Terry family keeps expanding, because everyone wants to dress like they’ve just stepped out of a beach bar in Saint-Tropez but still have a Zoom call at 3.
And for the first time, unfeigned have made a woman’s capsule. Small in scale, big in intent – it’s essentially the brand’s existing DNA re-cut for those who’ve been nicking bits from the men’s rail for years. Same fabrics, same attitude, just with an eye for fit that doesn’t go overkill on oversized.
SS26 is Unfeigned at their best. Clarity, quality and quiet confidence.
