As the nights continue to draw earlier and we slowly march towards autumn, the British outdoors begins to awaken. Not the idyllic vistas and sunny pastures we’ve grown accustomed to in the warmer months – but the crunchy leaves, boggy ground and dew-slicked grass. The real British outdoors. The sort of environment that leaves your bones soaked and fingers senseless, but still has you grinning ear to ear.
One brand that knows the true British outdoors more than any other is Fera. It’s a label we’ve grown extremely fond of over the years, mainly because their takes on the outdoors are about as refreshing as a pint of Devonshire scrumpy. Unlike most other outdoor brands in the world, Fera couldn’t care less about performance. Instead of nylon and polyester, they lean toward corduroy and canvas, and genuinely smile when it gets coated in mud. Fera’s relationship with the outdoors is fun, and that’s why we like them so much.
For AW25, Fera has tilted its attention toward workwear, marking a clear step forward in how the brand is shaping its identity. Where previous drops felt playful and exploratory, this one enforces a kind of maturity – an understanding that clothes can be both hard-wearing and refined without losing that irreverent Fera charm. The collection is rooted in the everyday, full of highly wearable garments that you’ll inevitably reach for again and again.
The Curlew Merino Wool Vest is the kind of item that slips easily between countryside layer and city staple, smart enough for going out for dinner, but comfortable enough for catching it. The Low Collar Jacket, available in three colourways, sits somewhere between a Harrington and a work jacket. When paired with the Uniform Trouser, the Low Collar Jacket forms an ensemble that’s neither too rural nor too urban, but still obviously Fera. Even an item as basic as the Waffle Long Sleeve carries a balance of practicality and character that makes it the sort of layer you wear to walk the dog in drizzle and then keep on for a pint afterwards.
There’s a sense of clarity to this collection, as though Fera has been slowly circling its own idea of workwear and has finally landed on the version that feels right. It’s practical but not overly technical, familiar but not derivative, and above all, it still carries the brand’s refusal to take the outdoors too seriously.
The result is a collection that feels as relevant on the Cornish coast as it does in an East London bar, capable of landing a salmon or shaking a martini with the same ease. Fera’s AW25 workwear seamlessly threads those muddy fields and salty winds of the British outdoors into something that still holds its own in the city.
To shop Fera’s AW25 workwear collection, visit Fera
