Autumn’s creeping in, the nights are drawing closer, and KEEN have dusted off one of their big hitters from last winter, the Jasper Zionic. First unveiled for AW24, it took the brand’s much-loved Jasper and gave it a fresh spin with some Zionic magic dust that quickly found its way onto plenty of feet. It’s a huge hit in the Proper office anyway.
Fast-forward to now, and KEEN are back with the Energy Pack. This is a freshened up little drop of new Zionic colourways, shot by Italian climber/photographer Teo Giovanni Poggi, who pointed his lens at a bunch of mates doing the sort of stuff these shoes were built for: scrambling up rocks, sneaking onto trains, generally making the outdoors their playground.
The campaign and the shoe itself nails that sweet spot between rugged practicality and everyday wearability so it shouldn’t be much of a surprise to see this shoe popping up more and more.
See more at keenfootwear.co.uk
