If you’ve got push notifications switched on for the BBC News app, you’ll have seen the alert this morning: the UK economy unexpectedly shrank by 0.1% in October. Not ideal. Less money in circulation means people are naturally more considered about where they spend – and how often they do it. This leads to buying less but buying better. And when it comes to outerwear, you can’t get much better than Fjällräven.
Each product that the Swedish outfitter offers is almost guaranteed to outlive you. Reinforced seams, expertly applied waxed finishes, high fill-power down – every detail reflects Fjällräven’s uncompromising approach to durability. Invest in one now, and there’s a fair chance it’ll still be going strong long after you’ve stopped receiving notifications.
To make choosing your next winter companion easier, we’ve rounded up our five favourite pieces of Fjällräven outerwear.
The Övik is Fjällräven’s answer to no-nonsense outerwear. Stuffed to the gills with Primaloft, and wrapped entirely in the brand’s famous G-1000 fabric, this is sure to keep you incredibly toasty this winter. Nice brown and deep blue colourway too.
Fjällräven Expedition Down Lite Jacket
A refined take on the brand’s infamous Expedition Down Jacket, the Expedition Lite trims the bulk for a slightly slimmer, more agile fit. Its lighter profile makes it far more wearable in places where your neighbours are less polar bear and more human.
Fancy looking like a walking, talking traffic cone this December? Look no further. Joking aside, this would actually be incredibly useful to keep stowed in your work bag – deploying it whenever the heavens open while you’re waiting for the bus home.
Fjällräven have got us under their thumb here. Smocks & pockets? Quite possibly the two most talked about commodities on Proper. This jacket is absolutely beautiful.
Closing out the list with another anorak. And what an anorak it is. Beautiful colour, and that trademark Fjällräven construction. Almost guaranteed to become the favourite jacket in your wardrobe.
