We first brought you news of Meanforme well over a year ago now, when our friend Steve Tuite launched the brand. Since then, things have gone from strength to strength, with new styles being added to that signature Risedale model. Today sees the launch of one such newcomer, the Binley.
In these days when brands tend to build a business on marketing before product, Meanforme is an outlier with a refreshingly traditional take on footwear. That’s because the product is the marketing. When so much craft, knowledge, heritage, expertise and love goes into a product, that product should sell itself, and the new Binley definitely does that.
Available in both chukka boot and low versions, each with two colour options, these are the type of purchase you’ll make once in a decade, or even once in a generation. Maybe once in a lifetime. Because these are shoes made the old way, and as such they’re built to last, to grow old gracefully and help you do the same. They’ve got a certain look about them that puts one in mind of the 70s and 80s, but not in a nostalgic, out-of-date way. More a timeless, classic way. They’re what your geography teacher wore on that one field trip that time and while everyone else threw hubba bubbas at him, your eyes were fixed on his footwear. There’s an anti-cool quality that’ll see me pair mine with corduroy and cable knit, perhaps a pile of books about plants under my arm, just for effect.
Constructed in Portugal using the best materials, but conceived in Manchester, these are evidence Meanforme mean business.
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