Utility is incredibly important in Denmark as a whole, but if function and form were ever to get married, it would almost certainly happen in a church in Copenhagen.
The nation’s capital is built around movement. People cycle everywhere, the weather is ready to turn at any moment, and most days call for clothing that can handle a bit of wear without demanding too much attention in return.
That mindset runs straight through Another Aspect. Founded five years ago by Daniel Brøndt and his long-time collaborators Anders and Nicolaj, the Copenhagen-based brand designs clothing with everyday use at the centre of the process. Shirts that stay in the collection for years, tailoring robust enough for daily cycling, and fabrics chosen for longevity rather than novelty.
Operating out of a single space in the city – shared with La Cabra Coffee – Another Aspect reflects its surroundings in more ways than one. It’s a store designed for lingering, for conversations, and for repeat visits, rather than quick transactions. Clothes, coffee, and community – all existing under one shared roof.
So when we sat down with Daniel, the conversation naturally drifted from Copenhagen and Scandinavian design principles to tailoring, Made in Japan experimentation, community dinners, and the slow process of building a wardrobe that never gets boring.
Hi Daniel, how’s it going?
It’s going well. It’s cold in Copenhagen – cold and dark.
It’s pretty cold here, too. We’ve just had the first proper frost. Everyone in my apartment block was out pouring hot water from kettles onto their car windscreens. That moment where you realise winter has actually arrived. How cold is it in Copenhagen right now?
Around three or four degrees, but it’s really the wind. When it’s windy, you feel it a lot more. Everyone bikes here, so you notice it immediately. We’ve actually just created some made-in-Scotland knits that are pretty good for keeping the wind out in those sorts of circumstances, though.
Nice, do you cycle as well?
Yes, although at the moment I mainly use an electric Lime bike. Once you try it, it’s hard to go back to a normal one.
Yeah, it’s just so much faster. Right, let’s jump into the interview. How are you? Where are you? And what is Another Aspect?
So Another Aspect started five years ago – we celebrated our five‑year anniversary this year. The original idea was to take a different approach to clothing. Of course, things need to be functional and visual, but we don’t overdo details. We try not to add anything that doesn’t need to be there.
We have one store here in Copenhagen, and I’m actually sitting in the back of it now, where our office is. We’ve always had the office connected to the store – even as we opened physical locations, we kept that structure. There are five of us working full‑time in the back here.
Being close to the store is important for us. Even though I’m not working on the shop floor every day anymore, we’re still very connected to customers and get feedback directly, which is valuable.
Our general focus is on making good products, with good fabrics and good fits. That’s really the core of Another Aspect.
What were you doing before Another Aspect? Were you already in the industry?
I studied graphic design and worked in IT startups for a while. After that, I worked at a Copenhagen store called Goods – a multi‑brand store with its own private label. I handled art direction and worked a bit on e‑commerce as well, so that gave me a foot in the door.
My best friend Anders, who I started Another Aspect with, studied design in Copenhagen and Amsterdam. He came to me and suggested we should start our own brand based on everything we’d learned.
Had you guys always had the idea of doing something like this?
We’ve always been into clothing and style, and I think I always knew I wanted to test my own ideas. Five years ago just felt like the right time to do it.
What was the first piece you guys ever made?
The very first garment was the Shirt 2.1, made in raw silk. It’s a hybrid between a shirt and an overshirt – straight hem, no buttons at the cuff, clean collar. We still have it in the collection today.
Back then, it only came in one colour. Now we have it in five. We’ve updated it slightly over time, but it’s essentially the same piece.
That feels very aligned with the brand – keeping styles in the collection long‑term.
That’s exactly what we want. We think of it as a small style library. We refine pieces rather than constantly replacing them. Of course, some styles don’t work and get phased out, but many have been with us since the first or second collection.
Do you have a favourite Another Aspect piece?
Right now, it’s probably something from our tailoring. It’s a relatively new category for us – we’ve been developing it for a few years, but it’s only been in the collection for about a year and a half.
We started with single‑breasted tailoring, and now we’re introducing a double‑breasted jacket. I’ve been wearing and testing the double‑breasted for a while, and I’m very happy with it. It’s versatile – you can wear it with jeans or with matching trousers.
Was moving into tailoring a difficult transition from a design perspective?
Yes, and that’s why we waited. Designing it is one thing, but finding the right people to make it was the hardest part. That’s where we struggled the most. Once we found partners we trusted, it felt right to move forward.
Another key part of the brand is the Made in Japan range, right? How did that come about?
We’re about to launch our fourth Made in Japan collection. It’s a smaller sub‑collection where we take some of our best‑selling styles – like the Shirt 2.1 – and reinterpret them in Japan.
We tweak details, add triple stitching, and really lean into the craftsmanship and fabrics. It’s also a space where we experiment more. Normally, about 60% of our collection is evergreen core items, so Made in Japan gives us room to test new ideas.
For the first time, we’re also doing a casual suit made in Japan, combining tailoring with that approach.
Another Aspect feels very adaptable – formal and informal pieces that work together, that can be dressed up or down. Is that conscious?
Yes, that’s the core idea. You should be able to mix and match pieces depending on your activity and mood. As you said, you can easily dress things up or down.
A suit might be worn to a wedding, but the trousers can be worn to the office and the jacket works as a sports coat. All of our clothing should work across everyday life.
Does the city of Copenhagen influence Another Aspect’s design choices?
It’s hard not to be influenced by Danish design heritage. Functionality has to be right, and clean lines are important. We avoid overly bold colours or details that you’ll get tired of quickly.
We use a lot of earth tones and darker shades – practical, wearable colours. And because people bike and move a lot here, durability matters. That’s why our tailoring is often made in twill – it’s strong and can handle daily wear better than other fine suiting fabrics.
Are there any designers or brands that influence you?
Dieter Rams is a big influence for me – his work for Braun and Vitra, I’m really fond of his restrained and functional design principles.
We’re also inspired by Danish architects and heritage brands, like Arne Jacobsen and Wegner, and how they approached design in the past. We want to translate that mindset into clothing.
Nice, the store is also very unique because it’s connected to a café, right?
Yes, we share the space with La Cabra Coffee. It’s one entrance – café in the front, clothing behind. They’re a Copenhagen coffee brand with locations in New York and Bangkok as well.
We originally made their uniforms and some merchandise. Then, when we got this space, we wanted to rethink retail and asked them to join us. It creates a nice synergy – people come for good coffee and pastries and discover the clothing naturally.
The idea isn’t to push people to buy. They can sit, browse, leave, and come back another day.
Could you pin down the stereotypical Another Aspect customer?
It’s very broad. Many are 25 – 35, working in creative fields, but we see fathers shopping with sons, couples shopping together. About 20% of our customers are women, even though we design menswear silhouettes.
We offer different fits and silhouettes, so it works for different body types and personalities.
When did your interest in clothing originally start?
My aunt lived in the US and brought back some bits from brands like J.Crew and Ralph Lauren for me. That sparked an original interest. My older brother was also very into clothing, which influenced me.
I’ve gone through different phases – skateboarding, streetwear – but that early Ivy League influence has stayed with me, often worn in a more casual way.
Have you guys done many collaborations?
We’ve done a few — with Kennedy Magazine, Gramparents, and some footwear brands. We haven’t done major collaborations with other clothing brands yet.
Going forward, we’re interested in working with more technical or active brands and combining that with our classic approach.
Any recommendations for visiting Copenhagen?
It’s hard to go wrong here, especially with food, wine, and coffee. There are lots of good guides already, but one place I always recommend is akmē – a French-Japanese fusion restaurant where you sit at a counter. It was recently mentioned in the Michelin Guide, and it’s a really special experience.
You also have to try the pastry and bread in Copenhagen – it’s genuinely incredible.
There are also great multi-brand stores and independent shops. Tekla has a strong presence here, and overall the shopping experience in Copenhagen is very considered and personal.
Have you got any other favourite clothing brands you like to wear personally, apart from Another Aspect?
There are a few. There’s a guy called Berner Kühl who’s doing some very nice, slightly more technical pieces. He’s very nerdy about fabrics, which I really like.
There’s also a brand from the UK – Conkers. I think they’re based up north, possibly Manchester. They’re doing things on a smaller scale, but everything is produced in the UK, and that really taps into how we like to work as well.
There are a lot of good brands out there, but it’s always a bit difficult to list them on the spot. And honestly, one of the reasons we started Another Aspect was to build our own wardrobes. We mostly design things we want to wear ourselves, which is why the pieces feel so wearable for us.
What do you guys do around events or community with Another Aspect?
Having the space we do now makes that possible. When the café is closed, we can transform it into a bar or even a small restaurant. When we launched Made in Japan, we hosted a dinner with sushi chefs working around the counter for about 20 guests.
For our fifth anniversary this summer, we brought Colbo and Scarr’s Pizza over from New York and hosted a small block party. We’ve done pop-ups on Orchard Street in New York before, where that kind of street event is common, and we wanted to recreate that feeling in Copenhagen.
Events feel like a natural extension of who we are – welcoming, social, and fun. I don’t love the word community all that much because it’s overused, but gathering people is a very important part of Another Aspect. From around April to October, we try to host almost one event a month.
It sounds like the space is ideal for that.
It is. It’s on a quieter street, there’s cover outside if it rains, and the open layout means we can fit a lot of people in.
Looking ahead, what’s next for the brand?
We’ve got a few things coming up. First, we’re collaborating with Fritz Hansen, the Danish furniture company. We’re reworking one of their stools using our fabrics, and also creating leather goods – a belt and a bag – made from their leather offcuts. That collection launches at the end of January.
We’re also moving into footwear, which is a completely new category for us. We’re developing leather shoes – a lace-up, a boot, and a loafer – aiming for a launch in 2026, hopefully before summer. It’s taken time to develop and test properly, but it feels like a natural extension. We already sell footwear in-store, and being able to offer a full look makes sense for us.
Finally, we’re looking at opening a retail space outside Denmark. London is the main focus right now. The UK is our third biggest market, and it feels like the right next step before eventually looking at New York.
Manchester might be worth a look, too. Thanks so much for taking the time to chat, Daniel.
Thank you – it was a pleasure.
See what Another Aspect are up to here.
