You might think it’s cold in the UK right now, but trust us, it’s nothing compared to Nozawaonsen in Japan. They’re currently sitting in -10 degrees, and 40cm of snow. It’s absolutely Baltic there. Properly, properly cold.
What’s the significance of Nozawaonsen? Oh, sorry, we should’ve said… It’s where Goldwin & OUR LEGACY have shot their latest collaboration.
Before we get onto the visuals (and they’re pretty incredible), we should probably give you a little bit of background on the collaboration itself…
Goldwin’s relationship with Sweden actually goes back a long way. In 1987, the Japanese brand became the official uniform supplier for the Swedish National Ski Team, a partnership that ran for nearly 30 years. That history is what OUR LEGACY has tapped into, pulling it forward for a stripped-back system of outerwear designed for real conditions.
Jockum Hallin, founder and Creative Director of OUR LEGACY WORK SHOP, has been watching Goldwin since he was young – from the loud, graphic-heavy ski gear of the ’80s and ’90s to the quiet, dialled-in mountain equipment they make today. For this project, Goldwin gave Our Legacy full freedom to build their ideal version of modern mountain outerwear.
The collection itself is small, but very serious. A three-layer GORE-TEX® shell jacket and matching bib pant form the backbone. Then there’s a PERTEX® insulated vest for warmth, a SOLOTEX® waffle top for layering, and a POLARTEC® fleece trapper hat because, again, it’s properly cold. And then it all packages up into an oversized CORDURA® travel bag. Everything available in either black or bone-white only.
In true Our Legacy fashion, branding is kept intentionally low-key. Removable, mil-spec-style patches on the outside, reflective logos from the fabric partners printed on the inside.
Back to the campaign – it was shot in Nozawa Onsen for a reason. It stars Swedish snowboard legend Ingemar Backman, a name that carries real weight if you care about snowboarding history. In 1998, he competed there on the world stage for the first time, representing Sweden – wearing Goldwin. Full circle stuff.
That’s what this collection feels like – not overly nostalgic, but undoubtedly informed. Built by those who’ve spent decades on the mountain and know exactly what matters. Designed to work whether you’re actually out there, or just dealing with the winter currently on our doorstep.
The Goldwin x OUR LEGACY collaboration is available to purchase now
