We’re always interested in stories of success from outliers. People from places where fame and fortune doesn’t always flow freely are always more likeable and grounded than their big city counterparts, and that’ll always speak in a more relatable way. Like lots of provincial places, Port Talbot is a South Wales is not a mecca of movies, but that didn’t stop it bringing us Richard Curtis, Anthony Hopkins and Michael Sheen. Better known for its sprawling steelworks, this is a town built on hard work and industry.
Six years ago, Ryan Vickery set out to use that backdrop as the inspiration behind a clothing project he had always wanted to get off the ground. With very little conventional experience of the clothing industry, Everyday Garments began with just a t-shirt but has grown into a workwear brand that embodies Ryan’s own personal style.
We decided it was time we caught up with the man himself and get more insight into Everyday Garments.
How did a man working in the steel industry as a train driver become a clothing/product designer in the first place?
Everyday Garments was born in 2019 out of a love/ passion for menswear and the general life struggles that we all face, which made me get off my backside to start my dream of creating a clothing brand. The clothing shows parts of my life from personal design touches through to the naming of garments.
What were the first pieces that you designed. When was it and how did you market the product?
I started with just £200. Funnily enough, like many others, my first design was T-shirt and it really developed from there online.
You have grown the product offer considerably since then. Where do you gain inspiration and what is the aim of the brand’s style in terms of product?
My passion is my experience. I love simplicity with attention to detail and have shopped all over the world looking for just that. Most silhouettes have been done before and are just a new take on old ideas. However different people draw from different influences to make their own idea of the perfect garment, which is exactly what I’m aiming to achieve. Find a garment you like, but change what you don’t like about it and make it your own.
It’s affordable as well? This is important? Why?
As this is a passion/love and not done for money, I can afford to build something I’m proud of. Especially with having a full time job that pays for the important things in life i.e. mortgage etc…it allows me to be more creative and maybe take risks without the worries of NEEDING it to provide for my family.
Can you tell us where the products are made or an example of a few destinations?
All items are designed by myself from scratch and produced by hardworking people here in the UK and other parts of the world (USA, Hong Kong, Portugal and Turkey).
This is based entirely on who will work with me to produce the best garments and the small order quantities I need. In the beginning, it was hard because a lot of factories wanted large minimum quantities that I simply couldn’t meet, but this has since worked in my favour and become a blessing.
Instead of working with huge factories, I built relationships with small, dedicated teams who believe in what I’m trying to create. Over time, those working relationships have grown into genuine friendships. They feel more like family and like me they are all small businesses. Together we are trying to produce the STAND OUT garments that give customers the best value /quality for their hard earned money.
You are direct to consumer only. Why is that?
I’m drawn to the exclusivity of it, not being able to get it anywhere else. Also, If I’m being completely honest, especially running everything on my own, I know first-hand how difficult it is. In the current climate, running a shop is extremely hard, and many brands are forced into constant sales. I feel like that can dilute a brand’s identity and the value of the work behind it.
I’ve been running this brand for five years and only had one sale period in that entire time – this year. I personally struggle with the idea of someone paying full price for something, only for it to be discounted the very next day. That’s why I try to keep my prices as fair and accessible as possible from the start, so I don’t need to rely on sales.
What is coming up that excites you for SS26 in your collection?
I hope to get some new/different fabrics that I haven’t worked with before and try to produce garments that my EG family will hopefully love and be proud to wear.
Any possible collaborations in the pipeline?
No Collaborations yet …
I was lucky enough to work with The Quartermaster in 2025 . What an honour that was. I was a huge fan of Jonathan Targetti’s work, so when he asked me to collaborate with him, I was so honoured and so proud to say yes. Working with him was so good. Like me, he’s a working class man that works tirelessly to get where he is. Not only have we collaborated together, I believe I have made a friend for life.
To take a closer look at Everyday Garments, head here
