Pop Trading Company is Amsterdam’s biggest skate brand. But don’t get it muddled, they don’t just skate. As much as they like kickflipping down stairs, grinding handrails and bombing hills, they’ve also got time for the less gnarly things in life. Things like enjoying a slow breakfast at a local café or supping the night away at one of Amsterdam’s many fine watering holes.
How do we know this? Because of their new collaboration with G.H. Bass – a partnership which sees them reimagine the classic Weejun Loafer. Sure, you could try to ollie in them if you were feeling ambitious, but these loafers are built for a different kind of motion – wandering through streets, leaning on café counters, or just moving from one bar to the next.
It’s a subtle but impactful take on the G.H. Bass icon – there’s a little metal detailed ‘POP’ snaffle finished in silver and gold, as well as smooth, hand-polished leather making them comfortable enough to wear all day, and all night.
And as always with Pop, the collaboration isn’t just about the product…
There’s also a series of accompanying campaign shorts – videos where past meets present, skate meets heritage, and bizarrely, Nick Jensen meets Tim Burgess. It’s quiet, observant, and totally intriguing.
This collaboration is Pop Trading proving that the Weejun is more than just a loafer. They’re a reminder that you can embrace both sides of life: the adrenaline and the downtime, the concrete and the café, the kickflip and the kombucha.
The G.H. Bass & Pop Trading Company collaboration is available to purchase now from Pop Trading Company
