Over the recent 3-day weekend, I found myself in something of an observational post, working at an event where the young and beautiful of the city were in attendance. Two things struck me, both of which I already sort of knew, but it was a timely reminder, all the same. Firstly, people who are intoxicated are nowhere near as funny as they think they are. And secondly, loads of people are wearing stuff that takes heavy cues from 20-odd years ago.
When you’ve got a certain amount of miles on the clock, you begin to see things come around again for the second time. It’s fair to say we’re currently seeing the baggier fits and prominent labels of the late 1990s and early 2000s moving back into focus after a generation spent largely in retreat. There was a time, for example, when Burberry’s nova check became so ubiquitous and synonymous with a certain section of society that pubs began banning anyone wearing it. A brand steeped in heritage and luxury became a watchword for bad lads. Now it’s definitely back, and it might just have brought some of its mates.
Which brings us to the latest subject of A Good Look.

Released in the summer of 2001, Goodbye Charlie Bright was the directorial debut of Nick Love. Twenty-five years on, it remains something of a well-kept secret, but arguably one of his most interesting films. Its dominant look was very much of its time, helping it capture a particular place and culture in a way that would become Love’s trademark.
It also showcases a version of British youth culture that subsequently disappeared, only to reappear as inspiration on countless moodboards.
The film follows the eponymous Charlie Bright, played by Paul Nicholls, and his mates through one long, hot summer on a South London estate. There are house parties, petty crime, girls, drugs, stolen cars, bad decisions and that particular feeling of standing at the crossroads of adulthood. Charlie, unlike some of those around him, is beginning to wonder whether there might be something beyond life on the estate.
If that sounds like the prototype for the British films Love would make later, that’s because it basically is. Danny Dyer is already here as the lovestruck Francis, alongside Roland Manookian as the considerably more combustible Justin. Indie British film royalty arrives in the form of Phil Daniels and David Thewlis, completing a strong cast. You can see some of the archetypes Love would return to in The Football Factory and The Business beginning to take shape, albeit in a film that’s more wistful and less interested in turning its characters into folk heroes.
Much as we could spend the next thousand words dissecting a uniquely South London coming-of-age story, or wondering whatever happened to Dani Behr, we’re mainly interested in what everyone has got on. Because we’re a bit weird like that.
And there’s a lot to look at.

If you’re old enough, cast your mind back to the summer of France ’98. Goodbye Charlie Bright belongs to roughly the same era and shares many of its sartorial characteristics. If you’re not of that vintage, Google some footage of England fans wandering around Marseille throwing garden furniture. Ignore the obvious stuff going on in the background and look at the clothes: baggy but not boxy, big blocks of colour, polo shirts, sportswear, football shirts, denim and white trainers.
The world is full of carefully coordinated content creators today, styling themselves with the precision of scientists. This film reminds us of a time when the coolest people were often the ones who appeared to give no shits whatsoever. They wore the gear and looked great, but gave the impression they’d spent almost no time picking out their outfit.

The polo shirt is central to it. Lacoste and Ralph Lauren appear in the fruitiest of colours, occasionally worn with the collar pointing upwards in a manner that never travelled north with quite the same conviction. There are bright T-shirts, simple sweatshirts, sports tops, relaxed trousers and pristine white trainers. Nothing is especially complicated, but collectively it becomes incredibly evocative of an era and an area.
Brands including Iceberg and Stone Island enjoy cameo roles, while Reebok Classics are the footwear of choice. Later in the same decade, the University of Leicester would study 155 burglaries in Northamptonshire and find that 52% were undertaken while wearing Reebok Classics. You can draw your own conclusions from that.
The silhouettes are important too. They’re closer to the body than the properly baggy fits of the early 1990s, but still a long way from the bollock-threatening jeans that would arrive later in the following decade. T-shirts fit generously. Trousers actually look comfortable. Polo shirts hang rather than cling. Trainers are trainers rather than investment opportunities. Overall everyone seemed skinnier and we were still in an era when going to the gym was for bodybuilders. This feeds into what looks good, and why it looks good.
It’s honest rather than earnest, and that’s what makes it appealing. Smart but slovenly. Considered without looking coordinated.
Visually, the film makes the most of its surroundings. There are echoes of Spike Lee’s Do the Right Thing in its combination of summer heat, concrete architecture and angular shadows, although Goodbye Charlie Bright replaces Brooklyn with South London estates.

Somewhat inexplicably, Robbie Williams and Kylie Minogue’s Kids accompanies an opening scene shot in what appears to be North London’s Alexandra Road Estate, in an otherwise pretty credible soundtrack. And for a film we’ve chosen specifically to write about clothes, the opening few minutes feature Charlie, Justin and Francis wandering around with virtually none on. Not the most promising start for A Good Look, but that is quickly remedied.
Fortunately, they get dressed and everything kicks in from there.
Nick Love’s focus on getting the details right, particularly when it comes to music and fashion, is a thick thread running through all his films. It would become especially prominent in The Business and The Firm, where the clothes are integral to establishing the period and the people inhabiting it.
In Goodbye Charlie Bright, it’s similarly front and centre, but it doesn’t feel as contrived or managed as some of the later releases, perhaps owing to budget and perhaps because Love was still finding his way. The clothes are obviously very considered but come across more incidental than styled. They belong to the characters instead of being deployed as shorthand for an audience already primed to recognise them.
Love would become increasingly adept at this. Whatever you think of his films, the details tend to matter almost as much as the story. The clothes, cars, pubs, trainers, turns of phrase and tiny social signifiers are rarely accidental. By The Football Factory and The Business, clothing had become an even more explicit part of the world-building, helping establish characters before they’d even opened their mouths.

A quarter of a century after its release, Goodbye Charlie Bright is difficult to find on any official streaming platform. That alone feels like sufficient reason to highlight it here. Films like this can quietly disappear despite documenting periods of British culture more accurately than many of the supposedly important ones.
More than anything, it feels like a snapshot of a time when clothes were as important as ever, but just before social media began playing a defining role in fashion. People noticed what other people wore, obviously. They copied one another, bought into brands and understood all the usual social signifiers. But the outfits weren’t assembled in anticipation of being photographed, filmed, tagged and picked apart by strangers. That lack of self-consciousness might be the hardest part to revive in these current times.
Ultimately, not trying too hard is a pretty good look. This is that.



We don’t usually go in for those cosplay ‘get the look’ posts but in this case we’ll make an exception. In the spirit of the film, just wear what you like, but if you’re after some pointers, read on.
Khakis Stripe Polo
In an attempt to not just copy the look wholesale, we’re injecting one of our favourite current brands into things here. Khakis are getting a lot of love at the minute and it’s easy to see why. Their understated, smart casual sensibility is slightly at odds with the bright colours in the film but that striped polo feels like a low key version of the overall look.
See more here


Lacoste Polo Shirt
With more than 40 different shades available on the Lacoste website you’d think there would be a colour for all occasions, but it’s hard to find quite the same hues present in the film. Still, 40+ colours. Worth a look isn’t it?
See Lacoste Polos here
Reebok Classics Leather
We may be more drawn to Reebok’s other models – Newport, Club C, Workouts etc – these days, but there can be no denying the appeal of the original Reebok Classics. They’re due a serious moment again.
See Reebok here


Stone Island Ribbed Organic Polo Sweatshirt
This loose fit knitwear piece is exactly what you need if you’re looking to channel the late summer of 2001. And yet, here it is, current season 2026. Makes me more confident I’ve got an actual point about all this.
See it here
Burberry Classic Fit Check Shirt
At an eyewatering £455 it’s fair to say you may favour scouring your favourite auction/reseller/vintage bookmarks before parting with the thick end of a monkey.
Still, if you’ve money to burn see it here


Iceberg Dinosaur Sweater
You don’t see much of Iceberg on these shores anymore, do you? Maybe certain reseller types will have something for you. Meanwhile, they’re still knocking out knits with big motifs, similar to what you see in the film. Here’s a decent example.
See more here
Sidenote: Much as we try our best to resist the rise of AI, there were no versions of this film out there to watch and stills are almost non-existent, so yeah, hands up, we used a bit of AI to get the images better. Don’t shout at us.