Only one brand can reference whippets, scythes and barrels of ale in a clothing release, and that brand is of course Fera. The label that constantly interprets the British countryside better than anyone else has awoken from a deep slumber, and with it comes a collection of new garb fit for AW26, centred around the concept of workwear.
But not quite as you know it…
For most of us workwear conjures images of burly men working on construction sites. But to the farm & field-loving lads at Fera, workwear is intrinsically linked to the British countryside and the vocations of its inhabitants. With that in mind, Fera’s AW26 release takes its cues from red-faced farmers repairing Massey Fergusons, young lads cutting crops, and thickly accented blokes brewing scrumpy with scientific levels of precision.
Naturally, fabrics take precedent in a collection like this. The trials and tribulations of the hills are far tougher than the high-rises, leading Fera to opt for the likes of denim, washed cotton and lambswool – all fabrics willing to wear as hard as you’re willing to work.
Cotton, the backbone of every countryside closet, appears in force across a new range of shirting including the Striped Denim Shirt, a fresh iteration of the Japanese Flannel Shirt and the new Avon Shirt, which debuts in an incredibly fetching table-cloth-coded seersucker fabric.
Looking towards outerwear, Fera knows better than most that the frost sets in the countryside long before it does the city, which explains the inclusion of garments like the lambswool Peewit Knit, Paramount Zip Cardigan and Uniform Jacket – all garb that can be seamlessly layered in and around the rest of the collection.
Then finally, a garment that suggests the Fera lads may have been lurking amongst the rain and racetracks of rural Yorkshire – a raglan crewneck with a tonal embroidery of a whippet on the back. The sort of sweater that’s guaranteed to invite a few stern nods of approval from the inhabitants of God’s Own Country.
And as always, the lookbook for AW26 Drop 1 is aptly eccentric – well-dressed characters wielding scythes and trowels serve as a reminder that workwear is a concept that stretches far beyond the city and deep into the confines of the countryside.
All in all, it’s another outstanding release from the our favourite love letter to the British outdoors. One look at AW26 Drop 1, and it should be easy to see why Fera is gaining momentum faster than cowshit off a shovel.
Find out more about Fera AW26 Drop 1 at feragb.com
