Fera are very good at painting a picture of the British outdoors. Whether it’s thick lambswool sweats, tweed trousers or shooting-inspired gilets, every time we pore over a Fera release, we immediately feel the need to sprint into the countryside and get as muddy as humanly possible.
But for their latest drop, Fera aren’t just painting a picture inside our minds. They’re doing it physically. For the second instalment of AW26, Fera have turned to artists for inspiration – not the sort who ponce about in studios with berets affixed to their heads. The ones that ascend into the hills, and paint whatever view the Great British outdoors bestows upon them.
That’s right, we’ve got the humble landscape artist to thank for this remarkable drop. It’s more moorland than Monet, more countryside than canvas, more Van-Go-Get-Outdoors than Van Gogh. Okay, we can forget about that last one – here’s what’s actually inside the release…
Heading the drop is the previously unseen Studio Jacket – a sort of hardwearing blazer that is just as capable at clambering through gorse bushes as it is carrying paintbrushes. The Studio Jacket arrives in two colourways – Moss, and Tweed – and comes complete with a pair of complementary Uniform Trousers.
Then, accompanying the arty ensemble, Fera have introduced an absolutely outstanding piece of outerwear: the Marwood Coat. Long-cut, armed with two hefty pockets and, absolutely stonking, it’s the closest Fera have ever ventured towards a trench coat – and what a venture it is. The Marwood arrives in two iterations: one waterproof, the other cut from tweed herringbone. And we don’t envy anyone faced with the task of choosing between the two.
Elsewhere across the release, a slew of other fine-fabric garments act as reinforcements. The Avon Shirt arrives in a suitably earthy Brushed Green, while the Poacher Gilet returns in three options. Then, the fresh-faced Brigade Cardigan brings a bit of texture in a beautiful Brown Marl colourway, joined by a pair of Donegal Peewit Knits in Copper and Green.
Oh, and the campaign images? You can practically smell them. The scent of rain still lingering on dewy grass, slowly warming beneath the morning sun.
All told, it’s a very compelling drop. Scratch that – it’s a very compelling painting of the journey Fera have been on. It seems like only a couple of years ago that their most famous item was a cotton cap; now they’re making fully waterproof trench coats. It’s quite the progression, and if AW26 drop 2 tells us anything, it’s that Fera’s canvas is far from finished.
Shop Fera’s AW26 Drop 2 at feragb.com
