With payday creeping round the corner like a hungry bear, there are still some seasonal sale picks to snaffle up with your hard-earned brass buttons. New clothes, at…
While writing about my new found appreciation for Saucony here, I got distracted by their sale section. I’m always getting distracted though becau….LOOK A LADYBIRD!! Sorry. Where was…
Last Friday of the month today. For some of you lucky buggers, that means payday. One of the best paydays of the year too, as shops are being…
Pop Trading Company have increasingly been on the rise since their establishment in 2013, birthed out of the desire for good looking attire to wear whilst participating in…
We love a list, here at Proper. Six of the Best, Proper Picks and all that. We wanted another format that’d shape a nice, neat article and realised…
Outdoor gear now means all-black, fully waterproof ensembles finished with reflective detailing, toggles everywhere and hoods that look like balaclavas. But this wasn’t always the way. A long…
Golf is the kind of activity you’d have traditionally associated with your Grandad. A hobby that consisted of nothing more than spending copious amounts of money on sticks…
Without texture, things become soulless. It’s why film photos feel more alive than digital ones, why ridged crisps beat smooth ones, and why an old Barbour jacket is…
One brand we refuse to ever stop getting excited about is The North Face Purple Label. Helmed by Nanamica, it consistently hits the mark: silhouettes are perfectly baggy…
British life is invariably determined by moisture. Even in the summer months, checking the forecast is a daily ritual – praying that the chance of precipitation is less…
The landscape of retail is changing. Gone are the days when stores could get by with cranking out relentless discounts and having clean toilets. Nowadays, clothing stores need…
As long as Stone Island is a clothing brand, the steady shift into Autumn will never become boring. Each season, without fail, the brand provides us with a…
You probably know Arksen for their adventure-ready boats and off-road vehicles — big, capable bits of kit built for disappearing into the wild without a trace. But they’re…
Right, brace yourself: the NFL – that American thing with helmets, shoulder pads and ads every 30 seconds is now doing football. Proper football. In a move that’s…
The pursuit of the perfect down is a serious one. Heaps of brands claim to have access to the finest feathers on the market, when in reality, their…
A great deal of streetwear brands require very little thought to make sense of what they’re about. Whether it be loud graphics, baggy cuts or an over-reliance on…
There’s nowhere quite like the British countryside. Rolling hills. Lush streams. Unintelligible farmers. Homebrew cider that’ll turn you blind. Yep, the British countryside is a truly, truly wonderful…
Few brands have sprang on the scene quite like Purple Mountain Observatory has. Maybe it’s their hugely intriguing name, or maybe it’s their wildly compelling visual campaigns -…
adidas SPZL is back for Spring/Summer 2025, digging deep into the archives while keeping one eye firmly on the future. Under the watchful eye of Gary Aspden, this…
Most clothing brands that have been around for more than a couple of decades are partial to a bit of heritage referencing – it’s a nice way to…
We’re slowly sleepwalking into the season of complete shopping-induced mayhem. It can be a challenging task trying to navigate the bustling virtual and in-person retail spaces filled with…