Pop Trading Company have increasingly been on the rise since their establishment in 2013, birthed out of the desire for good looking attire to wear whilst participating in…
We love a list, here at Proper. Six of the Best, Proper Picks and all that. We wanted another format that’d shape a nice, neat article and realised…
One brand we refuse to ever stop getting excited about is The North Face Purple Label. Helmed by Nanamica, it consistently hits the mark: silhouettes are perfectly baggy…
British life is invariably determined by moisture. Even in the summer months, checking the forecast is a daily ritual – praying that the chance of precipitation is less…
The landscape of retail is changing. Gone are the days when stores could get by with cranking out relentless discounts and having clean toilets. Nowadays, clothing stores need…
As long as Stone Island is a clothing brand, the steady shift into Autumn will never become boring. Each season, without fail, the brand provides us with a…
You probably know Arksen for their adventure-ready boats and off-road vehicles — big, capable bits of kit built for disappearing into the wild without a trace. But they’re…
Right, brace yourself: the NFL – that American thing with helmets, shoulder pads and ads every 30 seconds is now doing football. Proper football. In a move that’s…
The pursuit of the perfect down is a serious one. Heaps of brands claim to have access to the finest feathers on the market, when in reality, their…
A great deal of streetwear brands require very little thought to make sense of what they’re about. Whether it be loud graphics, baggy cuts or an over-reliance on…
There’s nowhere quite like the British countryside. Rolling hills. Lush streams. Unintelligible farmers. Homebrew cider that’ll turn you blind. Yep, the British countryside is a truly, truly wonderful…
Few brands have sprang on the scene quite like Purple Mountain Observatory has. Maybe it’s their hugely intriguing name, or maybe it’s their wildly compelling visual campaigns -…
adidas SPZL is back for Spring/Summer 2025, digging deep into the archives while keeping one eye firmly on the future. Under the watchful eye of Gary Aspden, this…
Most clothing brands that have been around for more than a couple of decades are partial to a bit of heritage referencing – it’s a nice way to…
We’re slowly sleepwalking into the season of complete shopping-induced mayhem. It can be a challenging task trying to navigate the bustling virtual and in-person retail spaces filled with…
We’re sticklers for anything old – old stories, old clothes, old cars. Something about objects having aged just makes them that much more captivating, they act as the…
Perhaps one of the lesser-known facts about the clothing world is that quite a lot of brands have Japanese offshoots that are essentially their own brand, and they’re…
This Six Of The Best series is slowly turning into an outlet for us to speak about activities we know absolutely nothing about, and this week’s activity is…
As the football season draws to an end, the spring/summer season picks up pace. At a certain point this month, the two will cross the streams and the…
Our good friends at Oi Polloi know what they’re talking about, which is why we get on, so in the spirit of information sharing, here’s their handy guide…
The hysteric American event has been a staple of the UK retail community for years now, but how did it get here and why don’t we trample on…