Adsum finds balance for SS23

Adsum have once again come up with the goods for SS23, with a first drop that takes inspiration from their Northeast USA home.

It’s an area that can boast a bit if everything one needs to embrace the best elements of living. Outside of the cities is an outdoors that demands to be explored and enjoyed, and it was through this Adsum found themselves researching some of the vintage sports references in this range.

In addition, there are more overt references to what they call Lake Culture. An all new Cargo Trail Short embodies this lifestyle, with pockets in all the right places, while a Fishing Sling Bag was inspired by the waist pack bags often found around the rivers of the Northeast.

Another highlight is the 2-Way Down Jacket, is a windproof and weather resistant convertible
jacket that hides YKK coil zips in the raglan shoulder area that can be zipped off turning the
jacket into a transitional vest style. With weather in mind, it features down insulation for chilly mornings and evenings during the spring months.

In all it’s a range that speaks to us in a language we’ve understood from the very start. Though it’s based in the U.S and inspired by their own locality, the fact it translates so strongly to our part of the world shows a synergy we’re happy to continue indulging in.

Check the whole of Drop 1 here now.

Mark Smith

I had pizza for tea.

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