ASICS Lyte Classic in White/Beet

Up until this morning, I had no idea that ‘ASICS’ is actually an acronym. Kihachiro Onitsuka renamed ONITSUKA Co. to ASICS in 1977, naming it after the latin phrase “Anima Sana In Corpore Sano”, which translates to “You should pray for a healthy mind in a healthy body.” I can’t make any claims about a healthy mind, but one way to achieve a healthy body is to look after it. All of it – including your feet. Get shoes with good pronation support and comfy EVA midsoles. Like these carefully thought out ASICS Lyte Classics in white/beet. 

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