What’s better than a soft knitted cardigan? A Fucking Awesome one. Jason Dill’s FA has traced the aesthetic lineage of a lot of skate brands: graphic images, hoodies…
What do you do when all your favourite brands cost an arm and a leg? Wait for a John Anthony sale, of course. The thing about John Anthony…
‘Soles of The City’ documentary tracks the Wallabee’s popularity in New York, and shows how a shoe can bring together communities. https://www.youtube.com/watch?v=j4hr_Jp0KJc Clarks Originals have released their new…
A Scouse mate used to say to me: “It’s shorts weather 365, lad”, which means that, despite the title, the summer shorts below aren’t just for the summer.…
…or to the cliffside, the fishing trip, and your weekend run around Edale. YETI claim to have mastered ice retention. According to Gear Junkie, in some parts, the…
Colmar’s New Optimistic World AKA N.O.W looks to present a vision of tomorrow, with material recycling and eco-sustainable fabrics. Colmar has been around since 1923, initially making skiwear…
Dries Van Noten is inspired by the modernist work of Len Lye. Dries Van Noten builds on the work of Len Lye, a Kiwi artist who pioneered film…
Pyrenex history is founded on proletariat endeavours. Way before Moncler, TNF Nuptse, or pioneers like First Down, there was Pyrenex. In 1859, Pyrenex – more of an abstract…
The Chase the Light collection launches the Solar Wave ST “Nature is part of us, we’re part of our city and part of the outdoors. This is a…
East Pacific Trade, or EPT, aims to recreate the minimalist silhouette made popular by skateboarding. Skateboarding’s influence on fashion has never been so pronounced. Sometime during the 2010s,…
Fred Perry x Loverboy third collaboration rounds off the brands’ series. London-based, Glasgow-born Charles Jeffrey and his high fashion label LOVERBOY are known for DIY-punk-queer designs. Jeffrey was…
Gramicci’s latest SS22 Gone Fishing range is inspired by the fishing ethos of patience and connection to place. In other words: Gramicci has just got reel. One of…
Stockholm’s Monokel handcraft their frames from organic, biodegradable acetate. Monokel is the creation of Robert Sandgren and Fredrik Sävenberg, two Swedish skate and snowboard enthusiasts who decided to…
Armor Lux has a nautical history that dates back to pre-WWII It’s safe to same that timing wasn’t on Armor Lux’s side. The brand started in 1938, just…
Edwin grabs the team behind Orienteer Mapazine for their latest capsule, with the psychedelic EDWIN Terahertz shirt It’s no secret that our personal information has become public data.…
Oi Polloi runs a series called the Deck~Out where they style an outfit that turns the wearer into some sort of sartorial superhero, complete with an origin story,…
Two different sizes, two different prices. Transparent Speakers. Are they worth it? Transparent is a tech concept developed by Martin Willers and Per Brickstad. The pair met while…
This article was first published in Proper Mag 39 The Emperor’s New Clothes is a Danish folktale that relates an ethical lesson about vanity. Within it, the Emperor…
New Balance has several ranges dedicated to outdoor and sports gear. New Balance has skyrocketed as of late, what with the release of commemorative 991s, the 2002r, that…
More functional, industrial-grade goods from Corona Utility. Not long ago we announced the introduction of Corona Utility to Oi Polloi. The Japanese brand – who happens to share…
Gramicci carry the Stonemaster’s baton 50 years later. If it seems like we’re always posting about Gramicci here at Proper Mag, it’s because we’re always posting about Gramicci…