So first of all the heritage thing demanded we dress like lumberjacks, then everyone decided they needed a dead nice white button down, then it all went a bit crazy pattern wise, and now? Well now it seems we’re all going a bit birdwatcher.
Barbour has managed to slowly but surely recast themselves not just as the brand of choice for rich people with shotguns, but people who just like nice clothes with a slightly trendy edge. Yeah, trendy. I said trendy. I sound like my Grandma, I’ll be calling people “Very with it” next.
Get it here