Some collaborations make total sense on paper but still manage to surprise you when you see them in the flesh. Hiking Patrol teaming up with Swiss mountain institution…
The year is 1972. At the base of Half Dome in Yosemite Valley, hikers, climbers, and families are all adjusting their packs, tightening their boots, and preparing for…
If you arrive in Alaska as a tourist, the dead giveaway won’t be your accent, your trembling blue lips, or your questionable haircut – it’ll be what’s on…
We’ve made it. The turning point. That brief, beautiful moment when everything shifts from dark, miserable and a bit shit to something that feels vaguely hopeful. The birds…
We’ve long been fascinated by modernist design. Open-plan living rooms, sunken conversation pits, oak panelling, softly lit bedrooms, patterned tile kitchens. Homes from the golden era of modernism…
We believe the best brands are born from a desire to solve a problem. For Yvon Chouinard, the problem was insufficient climbing equipment. For Phil Knight, the problem…
The Peak District is our backyard. We’ve shot more campaigns there than we can count, we know everything about the local flora and fauna, and could probably build…
Today, as is often the case, we’re casting admiring glances to Scandinavia, a place where the great outdoors isn’t some sort of post-covid trend, it is part of…
This morning, Manchester — as it nearly always is — was raining. We had a few nice days last week, which got us all hopeful for spring, but…
Footwear is great, isn’t it? We definitely think so. Without footwear, Proper probably wouldn’t exist. And without Proper – well, you’d all be doomed, wouldn’t you? Over the…
I had a pretty poor winter, running wise. Too much travel, dwindling discipline and an inconsistency mirrored only by Manchester’s current weather. Then, as it often does, something…
We know (and love) Fera for stomping through mud-laden fields, casting lines into chalk streams, and slogging across wind-lashed moorland. But even the most steadfast British outdoor dweller…