From our 2nd floor command centre in the world’s first industrial suburb, a variety of exciting plans are laid out. While our core commitment is to write about…
With our mobile devices alive with notifications warning of an impending snowstorm, we here at Proper HQ are scouring the web for Black Friday/Cyber Monday bargains that’ll help…
Can you remind us how it all started for Druthers? I started Druthers with a group of friends. At the time I was doing a lot of design…
The warm embrace of synthetic fur is one many of us are receptive to when winter hits. Words like ‘snug’ and ‘cosy’ are pretty apt for fleece, whether…
Kavu are slept on a little more than we believe they should be. A brand with authenticity and intrigue, Kavu began when Bill Barr decided to create a…
Founded by Massimo Osti after his departure from Stone Island and C.P. Company, ST95 was initially a short-lived project.Alongside other labours of love such as Left Hand and…
There’s a school of thought that suggests we male men choose our clothing through a very low key form of cosplay. Whether it’s military-minded smocks or more niche…
No news bulletin of late has been complete without reference to a strangely named Storm. It’s that time of year isn’t it? Those of us well-versed in the…
A celebration of nostalgia, tradition, and heritage, Les Deux’s Pre-Spring ‘24 collection, Memory Lane Revisited, includes an expressive range of rich winterwear with a focus on tactility, comfort,…
Few brands can claim to own a particular style. Aside from examples like the Baracuta Harrington (aka G9) and the Gloverall Duffle coat, particular styles are hard to…
We’re in that spell of the year when the festive advertising kicks in, and even if we’re not avid watchers of televisions anymore, YouTube and Insta will take…
Find us a more autumnal ‘fit than this. We’ll wait. Having broken the internet, at least in the houses of lads who like nice coats with their recent…
ROA Light Down Jacket – GRN0003 Dark GreenItalian outdoor bran ROA knows the score. One of the brands riding the wave of GORP without ever being defined solely…
Long-time Proper face Gramicci has enlisted the expertise of Polartec® to challenge conventions when it comes to outerwear. Traditionally, big coats are on the agenda at this time…
Our teutonic chums at A Kind of Guise (henceforth referred to as AKOG) have just launched their seasonal Souvenir Shop. This is a non-profit project which pays homage…
As stated here, we hold no truck with people enjoying themselves, even if they do so by dressing up a bit daft. The Christmas Jumper thing has thrown…
Another season of collaboration between Wales Bonner and adidas Originals sees another interesting collection launch tomorrow (8/11).Staying faithful to Grace Wales Bonner’s ongoing focus on sporting goods, the…
Barbour x Maison Kitsuné Military Reversible Waterproof JacketThis foxy number is ideal for your autumnal adventures. A mashup of Barbour’s traditional steez and Maison Kitsune’s Japanese sensibility.Get it…
The world in 2023 can be a place with an overwhelming sense of foreboding for those of advancing years. Whether it’s football with its heatmaps, xG and low…
With the darker nights comes a need to infuse our days with a bit more colour. Whether that be via a big yellow sou’wester (perhaps not) or something…
2nd Academic is a retailer with a discerning eye for garments of quality and character. It embodies classic sensibilities of how to dress well; primarily using iconic Musicians,…