What does a website known for its passion for outerwear do on the hottest day of the year? Well, the answer is clear. We go off-piste and use the weather as a license to talk about other stuff we’re into.
A day does not pass properly in our office without several litres of carbonated cola being consumed. It’s just something we do. When we heard about Coca-Cola’s latest escapades our ears naturally pricked up. Essentially two legendary symbols of American culture are coming together for a capsule collection of clothing, having previously paired up on bottle designs, homeware and accessories. Indeed, this is a perfect partnership, and one that stretches back to 1992.
This time, the Disney element of the link up focuses on Disneyland Paris, which itself opened in ’92.
The eight-style ‘Classic Paris’ capsule collection centers on modern classic silhouettes including include baseball caps, crewnecks, straight-cut t-shirts and hoodies, with a washed red, grey and eggwhite colourways – a take on the iconic palettes of both Coca-Cola and Disneyland Paris.
The very limited-edition capsule collection can be found at the recently launched Coca-Cola Concept store in London’s Covent Garden. The store itself opened in May, creating Coca-Cola’s first dedicated retail space and hub for new collection drops. In addition, the new apparel can also be found within the Disney Fashion Shop from Tuesday 19th July at Disneyland Paris – accessible for all members of the public, not just ticket holders to the park – as well as on the Highsnobiety shop from 15th July 2022.
