Columbia SS20 at Roulette

In terms of outdoor brands the Columbia story takes some beating. Encompassing a narrow escape from Nazi Germany, a housewife having to become a CEO overnight and a string of hilarious TV adverts the journey to become one of the most successful brands in the USA is filled with tragedy, comedy and a lot of ace coats.In 2020 they continue to create technical clothing for all manner of outdoor activities whether you’re into running, fishing, hiking, paddling, climbing or anything else that requires some high performance kit.

Being based in the incredibly cool city of Portland they’re also on point when it comes to their designs and colour palettes, which is why you’ll find them being stocked in some very cool lifestyle shops such as Roulette. Who have just taken delivery of some choice items from Columbia’s SS20 collection, take a peak here.


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