Diadora SS18: Powered by Defiance

Any brand that’s sponsored George Weah, Francesco Totti and Roy bloody Keane must have done something right, but to still be doing stuff right some 20 years later is good going. How very Italian.

Diadora to the Italians is what Orville the Duck was to Keith Harris. They’re an iconic duo, they’re cool together and they’re really good in defence. Now though, unlike Orville and Keith (RIP), Diadora is launching its SS18 campaign and it’s a collection based on a new generation that’s taken on the sportswear game massively.

Past and future merge in creating a collection that highlights and encapsulates Diadora’s past. Designed for him, the tracksuit features the timeless ‘80s inspired polycotton Diadora track jacket and the new fitted track pants which get a contemporary slant thanks to color blocking and unique detailing.

For the missus, watercolor pastels on the track jacket – shaped with a new silhouette and tomboyish flair still intact – or turn it into a dress or something.

Here’s the mega film they’ve made to go with the drop. Collections out today, cop here: www.diadora.com

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