Dickies Life AW18

We’re not ones for blowing our trumpets here at Proper, we’re great at promoting brands and highlighting fantastic retailers but when it comes to our own output we tend to keep it on the down-low. So allow us be a little out of character and to show off with the recent photo shoot we did for Dickies Life.  Shot in a mean and moody Iceland early in the year for the AW18 collection, it’s recently been picked up by the likes of Hypebeast, Complex, Pause, et al.  Which makes it worth all those 5am starts, the hours of steaming clothes, the constant/overwhelming smell of sulphur as well as the two hours I spent driving around Reykjavik completely lost with no cash, phone or sweets on me. The clothes too it has to be said are also brilliant, still 100% work wear but created in colours and cuts that make you look like you should have a skate-deck in your hand rather than a monkey wrench.


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